The truck, which was designed in partnership with the New York Food Truck Association, offered passersby samples of shrimp and crab gumbo in plastic cups that displayed the title of Buffet's book and website.
Scandinavian skincare brand Ole Henriksen launched its pop-up tour on April 29 at the Wanderlust Festival in Santa Monica. The interactive pop-ups, designed by Grow Marketing, will travel to other Wanderlust events throughout the summer, offering attendees onsite skin consultations, product trails, and branded Boomerang photo booths with on-theme props.
The pop-ups also feature brand ambassadors roaming festival grounds on branded bikes, offering attendees free samples and spritzes of the brand's cooling facial mister.
Hilton Americas Leadership Managed Awards Dinner
Submitted by Hilton Hotels Corporation
In March 2017, the Hilton Hotels team ditched the traditional seated awards-dinner format for an interactive tasting experience. The Hilton Americas Leadership Managed Awards Dinner, which was held at the Hilton San Francisco Union Square, featured cooking stations in the center of the room, each representing the hotel chain’s various regions. Plus, bars and lounges allowed guests to sit and dine and interact with the chefs or roam the space to network with fellow colleagues.
