At the FordHub, an interactive LED display features more than 5,000 Ford toy cars illuminated with color and movement patterns.
Photo: Courtesy of Ford
Not a dealership, the FordHub is the car company's first open-ended pop-up location.
Photo: Courtesy of Ford
Guests can try their luck at navigating a futuristic world on wobbly boards.
Photo: Courtesy of Ford
Using virtual-reality technology, guests can attempt to build Mustang vehicles while "atop" the Empire State Building. Friends watch the build happening in real time.
Photo: Courtesy of Ford
Signage guides guests through the various experiences, as do “FordGuides"—experts on both the space and the brand’s vehicles—stationed within the space.
Photo: Courtesy of Ford
The debut took place in a graffiti-covered warehouse in downtown Los Angeles, with an exterior that did not betray the activities inside.
Photo: Jeff Granbery
A wall of blocks concealed the car before its debut.
Photo: Jeff Granbery
Drones inside each block removed the pieces one by one, surprising guests and getting the crowd buzzing.
Photo: Jeff Granbery
The drones hidden inside the blocks that concealed Infiniti's new vehicle flew away in fluid, elegant motions to reveal the car.
Photo: Jeff Granbery
Infiniti executives introduced the car after the debut.
Photo: Jeff Granbery
Guests interacted with the car after its reveal.
Photo: Jeff Granbery
The brand's color, purple, dictated the decor scheme, including structural arrangements of flowers.
Photo: Jeff Granbery
Tube lighting illuminated angular bars with an industrial edge.
Photo: Jeff Granbery
A projection showed the city lights of Los Angeles, with the streets laid out on a grid.
Photo: Jeff Granbery
