Pandora

Guests entered the concert through three tunnels, each customized with different content from the new Pandora Premium campaign.

The main stage, located on the field’s south sideline, was built by hand to comply with the venue’s regulations. Built into the stage were more than 110 moving intelligent lights, and the backdrop featured a 12-foot-by-10-foot version of Pandora's “P” logo that was lined with blue neon. Six custom-built geometric set pieces completed the look, with over 70 square feet of mirror and 200 square feet of dichroic glass.

A DJ booth was situated about mid-way down the field to keep guests moving during the event. DJ Mustard and DJ Sourmilk performed during main-stage change-overs.

A custom-built geometric structure housed Pandora Premium kiosks, where guests could experience the newest features of the service and listen to a mixtape curated by the day’s performers. Brand ambassadors also handed out Pandora-branded swag, including trucker hats—which could be personalized at an airbrushing station—as well as branded pins and stickers.

One of the most popular activations of the day was the Pandora Photo Moment—a giant, bright “P” built with dichroic glass and flanked by colorful dominos. Guests posed with summery emoji-type floats while brand ambassadors took photos.

TV, Internet, and voice company Spectrum created a swimming-pool-like ball pit filled with more than 9,000 balls. The activation proved a popular photo backdrop throughout the day; guests were encouraged to post their photos with the hashtag #spectrumsounds.

General Mills’ activation invited guests to slide down an inflatable slide—mimicking a roll of Fruit by the Foot—into a pit of foam that resembled Gushers fruit snacks. Participants were given a digital photo of their ride, along with candy, fidget spinners, and branded headphones.

As a way to occupy parents who had driven their children to the concert, Hum—Verizon’s new smart car technology—created a “parents’ oasis.” The 30-foot lounge had two seating areas with charging stations, misting areas, flavored water, and massage therapists.

Feminine product brand Always created a custom Always Empowerment Wall. Guests were invited to write messages of female empowerment, then take photos to share on social. Always also activated in the women’s bathroom, placing custom decals on the mirrors and handing out samples.

Cacique was a returning sponsor this year. The Mexican-style cheese brand showcased three new products, and handed out over 2,500 samples of chorizo and cheese tostaditas from a custom-built service counter.

Chevron’s ExtraMile built a convenience store counter where guests could “refuel” with branded water bottles. The brand also handed out gift cards.

Two LED walls flanked the main stage and ran content from the show, additional artist content, and a live stream of user-generated social posts that pulled from Instagram, Twitter, and Facebook. The concert started in the mid-afternoon and ran until about 10 p.m.

The concert featured live performances from Big Sean, Machine Gun Kelly, Noah Cyrus, and Starley, as well as a special performance by Kat Graham.