Stephanie Goto also skipped a centerpiece, instead creating what she called a "chan-dine-lier." Designed to feel like dining inside of a chandelier, the quirky table was encircled by fluorescent PVC strips. Inside, a circular bench surrounding the table was interrupted every few feet with a 2-D cut-out of a seated person.
For Intel’s keynote speech, Fireplay, a creative and design studio, created a custom laser effect for the speech backdrop. To create the effect, Fireplay designed and implemented a system of moving spheres, LED illuminators, and pulsed high-power laser beams to symbolize data flowing between connected devices and cloud-based network nodes.
For the fifth consecutive year, Spotify hosted its Supper music and food event for clients and partners at Hakkasan at MGM Grand. Before a performance by Wiz Khalifa, a screen above the stage provided facts about Las Vegas-related music. MKG produced the event.
Samsung’s “First Look” product unveiling took place at Enclave, one of the city’s newest full-service event venues. Held two days before the start of C.E.S., the event featured the debut of the brand’s first 146-inch MicroLED consumer modular TV, dubbed “The Wall.” MKG produced the event.
Guests could scan the QR codes on an album display wall in order to purchase them on site.
A giant LED wall responded to guests’ movements and the music.
Guests entered the space to find a series of neon backboards that utilized 220 feet of LED lighting and 1,700 feet of wiring. Further into the experience was a 25-foot tunnel crafted from 1,100 pieces of wood from a basketball court.
The stage backdrop was built from round speakers and whiskey barrels.
Longtime N.B.A. sponsor Anheuser-Busch hosted a 16,000-square-foot pop-up experience centered around sports, music, food, and fashion. The two-day event, which took place at City Market Social House, drew performances from T-Pain (pictured), A Boogie Wit Da Hoodie, MadeinTYO, and more, as well as custom merchandise from Levi’s and meet-and-greets with athletes.
Beats by Dre hosted a party at Avenue on Saturday night. Stoelt Productions designed and fabricated an LED logo for the event’s backdrop, with LED strips embedded in the wall to create the illusion that the logo was floating.
Vanity Fair’s Oscars after-party continued to be the most exclusive bash in town. The Sunday-night event once again took place at a custom-built space between the Wallis Annenberg Center for Performing Arts and City Hall, and was hosted by new Vanity Fair editor Radhika Jones.
A wall of greenery and marquee signage created an instant photo op at one end of the bash, while the rest of the party had simple decor, allowing the unique paneled ceiling and 50-foot bar to take center stage.
Guests dined on fried chicken prepared by chef Thomas Keller, as well as 1,700 In-N-Out Burgers that were served throughout the night.
The 26th annual Elton John AIDS Foundation's Academy Awards viewing party, hosted by the singer and David Furnish, took over a 40,000-square-foot tent in West Hollywood Park on Sunday night. Antony Todd Inc. handled the design and production. The event spanned several rooms, including a cocktail lounge with mirrored walls, plush gray couches, and signage promoting sponsor Bulgari.
New this year, longtime vendor Crumble Catering teamed up with the Roca Brothers of the Michelin three-star restaurant El Celler de Can Roca in Girona, Spain, to prepare dinner in a space that later saw a performance by rock band Greta Van Fleet. After the Oscars telecast ended, Alexander Gilkes of Paddle8 conducted a live auction.
The evening raised $5.9 million; over the past quarter-century, the A-list event has raised more than $62 million to help people at risk for or living with H.I.V./AIDS.
Guests at the viewing party could vote for their picks for Best Picture.
The DirecTV Now activation, which was created by experiential agency Blue Revolver, featured an oversize boombox, along with an 80s-theme urban playground setting with tricycles, a basketball hoop, and funky graffiti.
