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Decoration

October 3, 2017
Honda’s Selfie Area
Honda’s Selfie Area

In addition to streaming performances from the nearby Honda-sponsored stage and showcasing the 2015 Honda Fit EX-L car, the Honda Lounge had a dedicated selfie area set up in a yellow container, with angled mirrors for participants to easily take photos of themselves.

Photo: Nadia Chaudhury/BizBash
Samsung’s Owner’s Lounge’s Battery Swap
Samsung’s Owner’s Lounge’s Battery Swap

Guests were able to switch out their dead phone batteries for new ones, which were stored in a wooden soda crate alongside succulents.

Photo: Nadia Chaudhury/BizBash
Austin City Limits’ Golden Porta Potty
Austin City Limits’ Golden Porta Potty

Ten winners of the festival’s golden bracelet were given special access to the festival’s Golden Porta Potty. The winners were also given 10 tickets each to hand out at their discretion. The gold-painted single Porta-Potty was air-conditioned and included Wi-Fi, an array of high-end toiletries like perfume, and a screen streaming performances from the festival stages so visitors wouldn’t miss a second of music.

Photo: Nadia Chaudhury/BizBash
Austin City Limits’ Photo Opportunity
Austin City Limits’ Photo Opportunity

Attendees formed long lines to pose in an oversize photo frame that was placed on top of a slight hill, offering a scenic background of one of the main stages as well as the Austin skyline.

Photo: Nadia Chaudhury/BizBash
For new sponsor King of Harts, organizers set up an area meant to resemble a camp site in Lake Tahoe.
For new sponsor King of Harts, organizers set up an area meant to resemble a camp site in Lake Tahoe.
Photo: Angela Weiss/Getty Images for Elizabeth Glaser Pediatric AIDS Foundation
American Express Experience
American Express Experience

A third photo op involved a swing set that was designed to look like the Brooklyn Bridge.

Photo: Bryan Bedder/Getty Images for American Express
HP Lounge
HP Lounge

As domes were once again a big theme at this year’s festival, sponsor HP activated its own blue dome in the middle of the festival grounds. 

Photo: Taylor McIntyre/BizBash
Hendrick’s Gin Booth
Hendrick’s Gin Booth

Momentum Worldwide also produced a Hendrick’s Gin activation that offered attendees gin cocktails and a photo booth that reflected the brand’s theatrical circus-inspired style, inviting festivalgoers to pose on a motorcycle in front of a backdrop of greenery and roses. 

Photo: Nikki Jahanforouz
Macy’s Pool Party
Macy’s Pool Party

Returning sponsor Macy’s hosted a pool party-inspired activation, which include a blue ball pit that resembled a pool and colorful pool floats. The activation was produced by Macy's and LeadDog Marketing Group.

Photo: Taylor McIntyre/BizBash
Bai V.I.P. Lounge
Bai V.I.P. Lounge

Antioxidant-infused beverage brand Bai returned as a festival sponsor, hosting a V.I.P. lounge that included a photo booth depicting a variety of fruit in the brand's black-and-white color scheme. Patrick J Clayton Productions designed the lounge, and Jordana Schrager created personalized polaroids for attendees. 

Photo: Taylor McIntyre/BizBash
Panorama Stage
Panorama Stage

Similar to last year’s inaugural edition, the festival’s main stage broadcast a variety of imagery on three massive screens throughout the weekend. In between performances, the stage adhered to its New York theme with images of the city. 

Photo: Nikki Jahanforouz
EeeeeatsCon
EeeeeatsCon

Decor included signage of food-related puns and illustrations.

Photo: Phil Yoon
Willy Wonka-Theme Corporate Event
Willy Wonka-Theme Corporate Event

Your Event Solution produced an adult Willy Wonka-theme corporate event for an association’s annual meeting on April 1 at Chateau Elan Winery & Resort outside of Atlanta. Showcasing a unique take on a doughnut wall, the event offered doughnuts placed on giant letters that spelled out “sweet."

Photo: PWP Studio
Univision Upfront
Univision Upfront

Univision’s presentation featured the concept of “Proof of Passion” and highlighted the network's five passion points: soccer, news, family, music, and drama. The event was held at the Lyric Theatre on May 16. The entrance to the theater was decorated with a cascading balloon sculpture.

Photo: Courtesy of Univision
New York Pop-Up
New York Pop-Up

New York's Sneakeasy came to 45 Grand Street from March 20 to 26. The activation showcased the new Air VaporMax shoe with a futuristic mirror backdrop.

Photo: Dorothy Hong
New York Pop-Up
New York Pop-Up

The branded space featured Nike-inspired catchphrases as signage, along with shoes displayed on branded air tanks.

Photo: Dorothy Hong
Toronto Pop-Up
Toronto Pop-Up

The Toronto Sneakeasy took place at a surprise location on March 25. Guests who won a golden ticket from Nike's branded Air Max Bus were instructed to show up to an unoccupied warehouse in Chinatown. Director X curated the experience, which featured interactive displays by six local artists inspired by Air Max silhouettes and milestones from the past 30 years.

Photo: Courtesy of Nike
Toronto Pop-Up
Toronto Pop-Up

Artist Anna Bediones' installation, which was inspired by the Air Max 90 style, featured upside-down shoe portraits and benches.

Photo: Courtesy of Nike
Toronto Pop-Up
Toronto Pop-Up

An homage to the Air Max 95, the installation by artist Avi Gold was inspired by 1995 sneaker shops.

Photo: Courtesy of Nike
Toronto Pop-Up
Toronto Pop-Up

Inspired by the first Air Max shoe from 1987, the installation by Bryan Espiritu was a play on President Ronald Reagan's "Tear down this wall" quote from his Berlin Wall speech that year.

Photo: Courtesy of Nike
Los Angeles Pop-Up
Los Angeles Pop-Up

The Los Angeles activation took place March 25 to 26 at a surprise location on La Brea Avenue. A giant screen showcased the new VaporMax shoes.

Photo: Courtesy of Nike
Los Angeles Pop-Up
Los Angeles Pop-Up

Installations at the Los Angeles pop-up were meant to celebrate air.

Photo: Courtesy of Nike
Chicago Pop-Up
Chicago Pop-Up

The Chicago Sneakeasy took place March 25 at a former distillery factory. Decor included a ceiling installation that featured shoes in transparent boxes.

Photo: Courtesy of Nike
Chicago Pop-Up
Chicago Pop-Up

Additional decor included a wall projection of the bottom of a Nike shoe.

Photo: Courtesy of Nike
Chicago Pop-Up
Chicago Pop-Up

Local artists Junkyard, Merlot, and Lefty Out There designed installations inspired by the theme of air.

Photo: Courtesy of Nike
Patron's Dinner Tent
Patron's Dinner Tent

After cocktails, the event’s 2,500 attendees split off to four concurrent dinners. The largest dinner was the colorful, elegant patron’s dinner, which was housed in a 12,000-square-foot tent erected next to Davies Symphony Hall. The Blueprint Studios-designed space was inspired by modern chinoiserie art and fashion. Overhead was an intricate ceiling chandelier that was designed for the event.

Photo: Show Ready Photo
Patron's Dinner Tent
Patron's Dinner Tent

Blueprint used soft yet bold colors, brushed velvet, and silk textiles juxtaposed with modern metals and custom-forged wall sculptures. McCalls Catering catered the dinner for 700 guests.

Photo: Show Ready Photo
After-Party Tent
After-Party Tent

Once the patron’s dinner ended and guests went inside the symphony hall for the performance, organizers had 90 minutes to remove the dining tables and chairs, and load in banquettes, chaises, and lounge seating.

While the concert didn’t technically end up 10 p.m., organizers needed to get the spaces party-ready by 9:30. “We of course want people to stay for the end of the concert, but we know that there are some people who come more for the overall experience, and they want to make sure they get their lounge seating or are first in line at the bar,” Lobre explained.

Photo: Show Ready Photo
After-Party Tent
After-Party Tent

The bar served wine from Pine Ridge Vineyards, Seghesio Family Vineyards, Domaine Carneros, and OneHope.

Photo: Show Ready Photo
After-Party Tent
After-Party Tent

Inside the tent, guests danced to Top 40 hits by the band Wonder Bread 5.

Photo: Drew Altizer
After-Party Outdoor Space
After-Party Outdoor Space

During the 90-minute window, workers—including more than 100 staffers from Blueprint alone—also transformed the outdoor area that had previously held the red carpet. Heat lamps and bar seating were set up, and centerpieces were exchanged. Lounge seating featured blue velvet chairs and gold details, and organizers provided blankets to keep guests warm. 

Photo: Show Ready Photo
After-Party Outdoor Space
After-Party Outdoor Space

The outdoor after-party featured a performance by DJL. Disco balls overhead added to the late-night vibe.

Photo: Show Ready Photo
After-Party Outdoor Space
After-Party Outdoor Space

Additional lounge seating featured mirrored installations by Blueprint, which proved to be a popular spot for photo ops.

Photo: Show Ready Photo
After-Party Outdoor Space
After-Party Outdoor Space

Twenty restaurants set up food and dessert stations for after-party guests, including Alta, Cliff House, Mark Hopkins San Francisco, Johnny Doughnuts, and Salt & Straw.

Photo: Drew Altizer
After-Party Lounge at Zellerbach Rehearsal Hall
After-Party Lounge at Zellerbach Rehearsal Hall

Blueprint Studios created an additional after-party space at Zellerbach Rehearsal Hall at the San Francisco War Memorial & Performing Arts Center, located across from Davies Symphony Hall. Decor featured luxe white and gold furnishings, strands of lights, and plenty of candles. 

Photo: Show Ready Photo
Tanglewood Opening Night Gala
Tanglewood Opening Night Gala

Some 400 guests attended the Tanglewood Gala on July 7, which included a cocktail reception and dinner, to celebrate the kick off of the Boston Symphony Orchestra’s season. Held at the Tanglewood Music Center in the Berkshires, the gala raised more than $470,000. Design was handled in-house, and foral and ceiling decor was handled by Winston Flowers.

Photo: Michael Blanchard
Watermill Center Benefit
Watermill Center Benefit

At the July 29 benefit in Watermill, New York, Jared Madere’s "Melbaumme, Zoey Carves The River, Every Rose" greeted guests at the event’s entrance. The tapestries incorporated large-scale, laser-cut vinyl works with LED lights, fake flowers, and vines.

Photo: Sunny Norton for BizBash
The entirety of Brooklyn Street at Paramount Studios was transformed with custom-made elements such as newspaper boxes covered in era-appropriate stickers. Producers also designed street lights, bicycles, fire hydrants, and a hot dog cart.
The entirety of Brooklyn Street at Paramount Studios was transformed with custom-made elements such as newspaper boxes covered in era-appropriate stickers. Producers also designed street lights, bicycles, fire hydrants, and a hot dog cart.
Photo: Courtesy of Julio Himede Design
The evening event, which was hosted by actress Regina Hall, featured a backdrop of custom-designed graffiti created by Julio Himede Design. The artwork was temporarily attached to buildings with vinyl stickers, creating a fully immersive and on-theme environment for attendees and the TV audience.
The evening event, which was hosted by actress Regina Hall, featured a backdrop of custom-designed graffiti created by Julio Himede Design. The artwork was temporarily attached to buildings with vinyl stickers, creating a fully immersive and on-theme environment for attendees and the TV audience.
Photo: John Sciulli/Getty Images for VH1/Viacom
Himede also installed LED video screens in every window of the main building behind the stage. Ever-changing content created a dynamic look while R&B artists such as Xscape performed.
Himede also installed LED video screens in every window of the main building behind the stage. Ever-changing content created a dynamic look while R&B artists such as Xscape performed.
Photo: John Sciulli/Getty Images for VH1/Viacom
In the “Art Heals” space, which was created with nonprofit organization Art of Elysium, guests were able to decorate the large paper lanterns.
In the “Art Heals” space, which was created with nonprofit organization Art of Elysium, guests were able to decorate the large paper lanterns.
Photo: Taylor McIntyre/BizBash
Alexa Meade’s “Become the Masterpiece” allowed guests to turn themselves into art with painted props like coats, sunglasses, and umbrellas.
Alexa Meade’s “Become the Masterpiece” allowed guests to turn themselves into art with painted props like coats, sunglasses, and umbrellas.
Photo: Taylor McIntyre/BizBash
Inspired by the sexual symbolism of flowers, guests were able to step inside oversize “blooms” to experience custom sounds, as well as scents.
Inspired by the sexual symbolism of flowers, guests were able to step inside oversize “blooms” to experience custom sounds, as well as scents.
Photo: Taylor McIntyre/BizBash
Brooklyn-based visual artists Chiaozza designed “Cloud Pool” where guests could jump into a pile of 1,980 purple foam blocks and colorful inflatables.
Brooklyn-based visual artists Chiaozza designed “Cloud Pool” where guests could jump into a pile of 1,980 purple foam blocks and colorful inflatables.
Photo: Taylor McIntyre/BizBash
Juicy Couture’s Glacé Getaway featured a tropical vacation setting with an icy twist: a life-size snow globe, a snow-covered floor, and an icicle-decorated lifeguard chair.
Juicy Couture’s Glacé Getaway featured a tropical vacation setting with an icy twist: a life-size snow globe, a snow-covered floor, and an icicle-decorated lifeguard chair.
Photo: Taylor McIntyre/BizBash
Illustrator Jen Mussari designed hand-painted punching bags and gloves for “The Future Is Female” installation. Electronic music artist Madame Gandhi created beats in the space that guests could turn on by punching the bags.
Illustrator Jen Mussari designed hand-painted punching bags and gloves for “The Future Is Female” installation. Electronic music artist Madame Gandhi created beats in the space that guests could turn on by punching the bags.
Photo: Taylor McIntyre/BizBash
The entrance to the event featured a giant door adorned with the Target bullseye made from a collection of gourds. Guests rang the doorbell to begin their journey through the maze.
The entrance to the event featured a giant door adorned with the Target bullseye made from a collection of gourds. Guests rang the doorbell to begin their journey through the maze.
Photo: Courtesy of Target
Diffa Chicago’s Dining by Design
Diffa Chicago’s Dining by Design

At Diffa Dining by Design at Chicago’s Merchandise Mart in November 2015, doodling was encouraged at the table designed by Allsteel and Henricksen. The design incorporated pages plucked from adult coloring books, and centerpieces held crayons and colored pencils.

Photo: Barry Brecheisen for BizBash
Moxy NYC Times Square Grand Opening
Moxy NYC Times Square Grand Opening

The “Which Way Do You Swing” room invited guests to take photos on tire swings.

Photo: Samantha Nandez/BFA.com
Hunter’s Grand Central Terminal Pop-Up
Hunter’s Grand Central Terminal Pop-Up

Scottish outerwear brand Hunter hosted an immersive pop-up at Vanderbilt Hall at Grand Central Terminal in New York from October 22 to 25. The installation, which was modeled after a British glass-roof greenhouse, celebrated the brand’s Scottish heritage by inviting passersby inside to experience mist, moss, and atmospheric rain sounds inspired by the Scottish Highlands. Guests could also try on waterproof products from the Hunter Original Core Concept collection. The installation was produced by Invisible North. 

Photo: Courtesy of Hunter
For its return to hosting a pre-Thanksgiving lunch at Rockefeller Center, Arnold Worldwide—OceanSpray's long-time brand experience agency—enlisted Tyger Productions to create a classic and festive setup whereby guests sat in a 20- by 60-foot cranberry bog filled with an estimated one million cranberries. The 12- by 36-foot arbor was covered in autumn foliage to create a cozy cocoon for diners that was simultaneously visible to passersby.
For its return to hosting a pre-Thanksgiving lunch at Rockefeller Center, Arnold Worldwide—OceanSpray's long-time brand experience agency—enlisted Tyger Productions to create a classic and festive setup whereby guests sat in a 20- by 60-foot cranberry bog filled with an estimated one million cranberries. The 12- by 36-foot arbor was covered in autumn foliage to create a cozy cocoon for diners that was simultaneously visible to passersby.
Photo: Will Star Photography
Sony Wow Factory
Sony Wow Factory

Sony spotlighted several of its projects, including many still in development with its Future Lab Program, to the public with its venue at Trinity Warehouse. It also demonstrated a virtual-reality music video through Playstation with the Chainsmokers. Guests could record their “wow experience” on a massive plywood wall.

Photo: Courtesy of Sony
Yelp Managers Summit
Yelp Managers Summit

Yelp hosted its annual summit for 400 nationally based managers late last month at Headquarters Beercade River North in Chicago. Designed by Kehoe Designs, the event featured a ceiling Slinky installation that combined glittering disco balls with the glow-in-the-dark toys.

Photo: Tina Smothers
Guests passed underneath StripTease to enter the show floor.
Guests passed underneath StripTease to enter the show floor.
Photo: Emma McIntyre for BizBash
Images from the Christie interactive MicroTiles were projected onto Raw Design's Strip Tease installation.
Images from the Christie interactive MicroTiles were projected onto Raw Design's Strip Tease installation.
Photo: Courtesy of Christie Digital
A young guest experimented with the Christie MicroTiles wall. The screens were interactive, and when guests passed in front, patterns disappeared to reveal live video feeds of themselves. The images were projected onto the wall of hanging felt strips.
A young guest experimented with the Christie MicroTiles wall. The screens were interactive, and when guests passed in front, patterns disappeared to reveal live video feeds of themselves. The images were projected onto the wall of hanging felt strips.
Photo: Courtesy of Christie Digital
The 'Silver Cloud' installation hung above the Ikea ticket counter at the entrance. As guests walked below, the silver pillows inflated and deflated.
The "Silver Cloud" installation hung above the Ikea ticket counter at the entrance. As guests walked below, the silver pillows inflated and deflated.
Photo: BizBash
The cocktail bar was built using scrap metal and 3,000 bricks.
The cocktail bar was built using scrap metal and 3,000 bricks.
Photo: Bob Gundu
Hanging florals from L'atelier Rouge provided a popular photo op in the Perrier-Jouët garden.
Hanging florals from L'atelier Rouge provided a popular photo op in the Perrier-Jouët garden.
Photo: Hechler Photographers
The lighting evolved through the course of the evening in an ombre palette of warm tones, finally dissolving into a 'starry night' look with deep blues punctuated by a sky full of bright white stars. 'It kept the event changing throughout the evening, so guests were afforded multiple experiences at the same event,' said Kuppig.
The lighting evolved through the course of the evening in an ombre palette of warm tones, finally dissolving into a "starry night" look with deep blues punctuated by a sky full of bright white stars. "It kept the event changing throughout the evening, so guests were afforded multiple experiences at the same event," said Kuppig.
Photo: Ned Jackson
The Home Base Program's Mission: Gratitude gala, which took place on October 5 in Boston, was attended by 600 guests, raising a record $1.7 million. Arnold Worldwide partnered with Tyger Productions to execute the event at the historic Charlestown Navy Yard.
The Home Base Program's Mission: Gratitude gala, which took place on October 5 in Boston, was attended by 600 guests, raising a record $1.7 million. Arnold Worldwide partnered with Tyger Productions to execute the event at the historic Charlestown Navy Yard.
Photo: Ned Jackson
As the sun set, a dynamic lighting design illuminated the cloud ceiling treatment over guests, mimicking the sunset outdoors. Situated in front of the 10-foot tall signage boards was a second cocktail area flanked by two large bars.
As the sun set, a dynamic lighting design illuminated the cloud ceiling treatment over guests, mimicking the sunset outdoors. Situated in front of the 10-foot tall signage boards was a second cocktail area flanked by two large bars.
Photo: Ned Jackson
Destination DC also hosted the inaugural L.G.B.T.Q. party during the conference at Town Danceboutique, in coordination with the International Gay and Lesbian Travel Association. Hargrove created oversize glow sticks and props with the event’s hashtag “#IGTLApride” to encourage social media sharing of the event, which raised money for the association’s scholarship program benefiting gay and lesbian students interested in entering the travel industry.
Destination DC also hosted the inaugural L.G.B.T.Q. party during the conference at Town Danceboutique, in coordination with the International Gay and Lesbian Travel Association. Hargrove created oversize glow sticks and props with the event’s hashtag “#IGTLApride” to encourage social media sharing of the event, which raised money for the association’s scholarship program benefiting gay and lesbian students interested in entering the travel industry.
Photo: Washington.org
#GiltLife House's October 6 travel event had a Bermuda theme, with decor that included glow-in-the-dark balloons that filled the bathtub with a pink and orange sunset color. The tub provided another popular photo op for guests.
#GiltLife House's October 6 travel event had a Bermuda theme, with decor that included glow-in-the-dark balloons that filled the bathtub with a pink and orange sunset color. The tub provided another popular photo op for guests.
Photo: Sunny Norton Photography
To contrast last year’s ornate Parisian theme, event designer Tony Schubert wanted to create a modern space that evoked a chic, modern nightclub.
To contrast last year’s ornate Parisian theme, event designer Tony Schubert wanted to create a modern space that evoked a chic, modern nightclub.
Photo: Line 8 Photography
Coke Cube Gallery
Coke Cube Gallery

Coca-Cola’s gallery space served as a popular photo op area in the Pyeongchang Olympic Plaza. The space combined brand images with Olympic-inspired illustrations depicting Winter Olympic events.

Photo: Courtesy of Coca-Cola
Samsung Olympic Showcase
Samsung Olympic Showcase

South Korea-based Samsung offered nine showcases at different locations in Pyeongchang and Gangneung throughout the duration of the games. Located in transparent structures, the showcases featured a combination of technological, cultural, and immersive fan experiences. One of the showcase highlights was the Infinity Moment—a mirrored room that responded to and integrated artwork created by visitors with a Galaxy Note8 and S Pen.

Photo: Courtesy of Samsung
Tiffany & Co.'s Paper Flowers Launch Party
Tiffany & Co.'s Paper Flowers Launch Party

For the launch party for Tiffany & Co.’s Paper Flowers collection, which took place in May at its flagship store and other locations in New York, a vehicle in the brand’s signature blue color featured a variety of florals that popped out of the hood. The florals, arranged by Angel Salazar Design, were French tulips, coral charm peonies, hanging amaranths, purple lilac, white delphiniums, green viburnum, garden roses, pear blossoms, gloriosa lilies, paper grass, and yellow solidago. The event was designed by Mission, while Levy NYC Design & Production handled lighting, audio, and video.

Photo: Courtesy of Levy NYC Design & Production
Rosé Day L.A.
Rosé Day L.A.

For the inaugural Rosé Day L.A., which took place in June at Saddlerock Ranch in Malibu, California, 1iota Productions and Event Eleven partnered to produce a rosé-theme festival with numerous Instagram-friendly installations. A Moët & Chandon-branded Airstream trailer had pink and red florals cascading out of the windows. Floral Crush Studio provided flowers for the event. 

Photo: Line 8 Photography
Louis Vuitton x FIFA World Cup Pop-Up
Louis Vuitton x FIFA World Cup Pop-Up

Inside the shop, brand-new releases, including the limited-edition World Cup trunk, which is displayed in the center of the store, as well as versions of the brand’s Keepall and Apollo bags and a selection of small leather goods, all inspired by the design of the tournament ball, are on view. The pop-up store will be open to the public until July 15.

Photo: Courtesy of Louis Vuitton
Certain aspects of the space just make a good photo op, like the Media Pollution room in the Midway. Guests sit in chairs and see their faces appear on TV screens.
Certain aspects of the space just make a good photo op, like the Media Pollution room in the Midway. Guests sit in chairs and see their faces appear on TV screens.
Photo: Claire Hoffman/BizBash
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Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
Sponsored
How Toronto Goes 100% All In on Business Events
Discover ways Toronto defies meeting planner expectations.
Toronto's all in, 100% of the time
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