Ben & Jerry’s celebrated the launch of its new Pint Slices novelty flavors with a carnival-theme pop-up activation at the corner of Hollywood Boulevard and Vine Street in Los Angeles. The activation, which was produced by Trigger House, invited passersby to ride a branded carnival swing ride.
The latest edition of Goldenvoice’s Coachella Music and Arts Festival took place over two weekends from April 13 to 22 in Indio, California. To encourage guests to engage via social media, Pandora partnered with the Visionary Group to create colorful photo ops at every step of the T-Mobile Indio Innovation, a pool party sponsored by the wireless network operator. In a nod to Gerald—the piñata that event headliner Dillon Francis often features in his social-media streams—event producers created an eight-foot-tall replica of the creature. During Francis's performance, smoke bombs erupted from the structure, releasing mini magenta Geralds.
