Guests could pose for a photo in a glass box that was designed as a magazine cover. The words on the glass highlighted facts about the Concierge Club as well as vendors, sponsors, and talent for the event. The agency designed the activation in-house.
A food wall invited guests to try small mystery bites through different doors, which were labeled with cheeky names that hinted at what guests were sampling. Each bite, which was immediately replaced after a guest took one out of the door, was inspired by food associated with Hilton properties, such as a brownie that originated at the Palmer House in Chicago and a red velvet cake that originated at the Waldorf Astoria in New York. For those with food allergies, a list of ingredients for each bite was displayed to the left of the doors.
