Competitor EventsMarch 21, 2018Pegboard-style signage added an element of whimsy.Photo: David J CreweThe build-out included a podcast recording booth with a retro-looking "On-Air" sign.Photo: David J CreweThe exhibits were playful but still practical, and all designed in Google's brand voice.Photo: David J CreweThe partner pavilion had a more polished look that matched the keynote stage area.Photo: David J CreweLatest in HomeBrands & Event ProsIndustry Innovators 2024: 10 Tech Experts Who Are Redefining the Event ExperienceIndustry InsidersJoy Squad Named Headline Sponsor for Event Technology AwardsStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBrands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesRelated StoriesHomeTradeshow EngagementHomeTradeshow DesignHomeCreative ResourcesHomeOktoberfest