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Cool stuff

April 22, 2018
C2 will be bringing its popular sky lab—where participants brainstorm business solutions while sitting in suspended chairs—to IMEX Frankfurt May 15 to 17.
C2 will be bringing its popular sky lab—where participants brainstorm business solutions while sitting in suspended chairs—to IMEX Frankfurt May 15 to 17.
Photo: Sebastien Roy
In January, Ross Mathews and the Happy Egg Company feted California's Proposition 2 (mandating that eggs sold in the state must come from hens with larger cages) with an event that included cutouts of chickens placed on the yellow arrivals carpet for 3-D effect. The event was at West Hollywood’s Palihouse.
In January, Ross Mathews and the Happy Egg Company feted California's Proposition 2 (mandating that eggs sold in the state must come from hens with larger cages) with an event that included cutouts of chickens placed on the yellow arrivals carpet for 3-D effect. The event was at West Hollywood’s Palihouse.
Photo: Rich Polk/Getty Images for the Happy Egg Company
Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.
Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.
Photo: Alesandra Dubin/BizBash
The raw venue was transformed with colorful, modern furniture that created common space for guests to interact, relax, and get work done. Bright pink wrapping was used to separate the different areas of the event, and T-Mobile offered a spot for charging phones.
The raw venue was transformed with colorful, modern furniture that created common space for guests to interact, relax, and get work done. Bright pink wrapping was used to separate the different areas of the event, and T-Mobile offered a spot for charging phones.
Photo: Chris Swoszowski
Inspirational and educational phrases such as 'Start your own shit' and information on equal pay adorned the conference's walls.
Inspirational and educational phrases such as "Start your own shit" and information on equal pay adorned the conference's walls.
Photo: Chris Swoszowski
One of three stage areas—dubbed Hustle Hall—was designed as a theater in the round, allowing guests to get closer to the speakers. In the front row were couches and lounge chairs. 'It’s really inviting; people wanted to hang out there for hours,' said Balestrieri.
One of three stage areas—dubbed Hustle Hall—was designed as a theater in the round, allowing guests to get closer to the speakers. In the front row were couches and lounge chairs. "It’s really inviting; people wanted to hang out there for hours," said Balestrieri.
Photo: Ben Draper
The Popup Florist’s Floral Coaster Station
The Popup Florist’s Floral Coaster Station
For wine producer Ruffino’s Prosecco & Petals event, held in April at the Popup Florist in New York, guests designed their own coasters with various flower petals. Shadow produced the event.
Photo: Courtesy of Ruffino
Caesarstone Reveal Event
Caesarstone Reveal Event

Kitchen and bathroom countertops brand Caesarstone celebrated the launch of its industrial-theme Metropolitan Collection with an event on May 29 at Four Seasons Centre for the Performing Arts in Toronto. The event showcased imagery of a new slab model from the collection through staircase decals. Community produced the event.

Photo: Alec Donnell
3. Bocce USQ
3. Bocce USQ

Located within Union Square Park in the pavilion building, the restaurant Bocce USQ conjures the spirit of relaxed Italian summers with a menu of pizzas and sharable dishes and drinks menu of spritzes, frozen cocktails, and Italian wine. There's also an outdoor bocce court for guests to participate in the Italian pastime. The design concept, from Gachot Studios, includes playful touches such as lighting fixtures that resemble bocce balls. Overall the venue seats 99 inside and 62 outside. It opened in June and will stay open through October before transitioning to delivery for the winter. Catering will remain available year-round.

Photo: Julien Capmeil
Img 420
Photo: Antonio Abrego
Rehan Choudhry is evolving some of the strategies he learned from the Life Is Beautiful festival to develop a new conference format with lofty goals.
Rehan Choudhry is evolving some of the strategies he learned from the Life Is Beautiful festival to develop a new conference format with lofty goals.
Photo: Antonio Abrego
S.Pellegrino Manhattanhenge Viewing Party
S.Pellegrino Manhattanhenge Viewing Party

To celebrate the launch of its Taste Guide 2018, Italian mineral water brand S.Pellegrino hosted a viewing party for Manhattanhenge—an event where the setting sun aligns with the east-west streets in Manhattan—on July 12 at Tudor City Bridge. The brand partnered with chefs Daniela Soto-Innes of ATLA and Cosme in New York and Sarah Hymanson and Sarah Kramer of Kismet in Los Angeles to serve food at the event. 

Photo: Mike Pont/Getty Images for S.Pellegrino Sparkling Natural Mineral Water
U.S. Open Championship
U.S. Open Championship

Inside the club, guests were able to grab essentials like binoculars and radios, play Golden Tee arcade games, and sign golf balls, which were included in an ever-evolving wall display.

Photo: Michele Laufik/BizBash
“Rubber Duckland” Birthday Party
“Rubber Duckland” Birthday Party

One of the more glamorous details of the event was a vintage bathtub-turned-flower installation. White and clear balloons spilled out of it, designed to look like bubbles flying everywhere. 

Photo: Karina Pires Photography
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C2 will be bringing its popular sky lab—where participants brainstorm business solutions while sitting in suspended chairs—to IMEX Frankfurt May 15 to 17.
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Idéer till event
Nonprofit homeless youth resource center My Friend’s Place hosted its 30th-anniversary gala on April 8 at the Hollywood Palladium. Actor Jack Black hosted, and honorees included Miley Cyrus, Instagram, and chef Alice Waters. Each of the six awards presented was a unique, original, sculpted piece of art handmade by one of the organization’s youth artists.
Home
Plaques and Award Designs
C2 will be bringing its popular sky lab—where participants brainstorm business solutions while sitting in suspended chairs—to IMEX Frankfurt May 15 to 17.
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Meeting in the Air (C2)
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The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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How RenderATL Is Redefining the Concept of Tech Conferences
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As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.
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How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
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