The liquor brand debuted its new flavored bourbon—Jim Beam Apple—with an impressive tree display featuring dangling fruit and samples at the Grand Tasting.
In the spirit of the show, each participant also had to spin the "sabotage" wheel, which would determine their sabotage for the 30 seconds (e.g. you can only use oven mitts, you have to wear an eye patch, or you may have your hands cuffed together). The bills collected could be exchanged for real dollar bills.
Cointreau continued its annual Art of La SoirĂ©e event series with a celebration of the margarita in June, which took place at the Fig House in Los Angeles. The event, which was designed to evoke the spirit of 1948 Acapulco, offered classic Cointreau margaritas in branded glasses.Â
![Svedka has hosted events with giant lawn games. 'Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky,' said the brand's PR rep Meryl Van Meter.](https://img.bizbash.com/files/base/bizbash/bzb/image/2015/07/svedka_courtesy_of_svedka_copy1.png?auto=format%2Ccompress&q=70&w=400)
