L’Oreal Professionel hosted a one-night consumer pop-up on June 7 at the Symes in Toronto. The event celebrated hair trends of the summer and offered guests professional hair-styling sessions, YSL Beauty makeup tips, and a pop-up shop. The event was produced by Tim:Tam and featured a pink and white color scheme.
Josh Cellars partnered with the gift-giving app Giftagram to host a Father’s Day pop-up shop June 13 to 15 at Grand Central Terminal. The pop-up, which was produced by Bait Shoppe, was designed to resemble the garage of the wine brand's founder Joseph Carr. A step-and-repeat featured the brand’s elegant cursive logo surrounded by a variety of items such as garage tools and license plates. Cirstobal Valecillos served as the creative director for the pop-up.
Gwyneth Paltrow hosted the third edition of Goop’s wellness summit June 9 at 3Labs in Culver City. The event’s step-and-repeat featured the name of the event in white cursive letters against a backdrop of leaves and fruit including oranges, grapefruits, kiwis, and grapes. Floral company Bloom & Plume created the welcome wall, and the event’s overall design was handled by Agenc.
