“Since we are a hospitality brand, we really wanted to bring something unique to that in-stadium experience by giving the fan the chance to spend the night in the stadium and wake up there,” explained Michael Dail, vice president of global brand marketing for Courtyard.
Photo: Andy Clayton-King/AP Images for Courtyard by Marriott
The suite is built to look like a Courtyard hotel, with a bed, a living area with sofa and giant TV, built-in bar, and amenities.
Photo: Andy Clayton-King/AP Images for Courtyard by Marriott
At previous stadiums, the football fan fantasy suite was higher up, at club level. But U.S. Bank Stadium offers suites on the field by the end zone, which the hotel brand was able to convert for the big game.
Photo: Andy Clayton-King/AP Images for Courtyard by Marriott
In partnership with Endeavor Global Marketing, Courtyard created its first 4-D virtual reality dome that replicates the experience, allowing more fans to get a peek at what it’s like to sleep over at the Super Bowl, as well as be a player on the field.
Photo: Amy Sussman/AP Images for Courtyard by Marriott
The activation is free and open to the public on February 2 and 3 inside the Mall of America. Visitors will also be given the chance to enter to win a pair of Super Bowl tickets on both days.
Photo: Amy Sussman/AP Images for Courtyard by Marriott
