Interactive

The festival's massive, Instagram-worthy installation displayed the name of the company looming over slides in different colors, which attendees could ride into a giant ball pit.

A colorful, striped entrance hallway offered a popular backdrop for photos.

Attendees gathered at the festival stage for panel conversations and fitness sessions.

Performances by artists including Tinashe took place on another stage.

Guests could try Lime-a-Rita's Pine-Apple-Rita at a bright, yellow and green booth in the retail hall. The hall had stations from 125 brands and vendors.

Attendees could design their own phone cases at an OtterBox and Target station, which showed off an exclusive new line of phone cases.

Pier 1 Imports sponsored an outdoor lounge where attendees could relax and use different backdrops for photos.

Mini cupcake bakery Baked by Melissa created a dessert installation that spelled out PopSugar.

Eyelove, an online community for people who suffer chronic dry eye, was a presenting sponsor of the festival. The platform had a purple "Eye Candy Emporium" that educated women about the importance of eye health.

Guests who spun the Kohl's Cash Wheel could win store-branded cash and gift cards on site.

Perfume and jewelry brand Mugler's activation was inspired by a fair, complete with a roller coaster photo op and a mini Ferris wheel.

One of the festival's largest activations was the Nordstrom WellBeauty Shop. The booth highlighted the brand's beauty products and services, and also offered makeovers and crystal readings.

Guests could get personalized manicures at a station from sponsor Words With Friends.

Bath & Body Works showcased its variety of bath bombs in a clawfoot bathtub.

PopSugar partnered with nonprofit organization Rock the Vote in an effort to register attendees to vote.

Winky Lux, a company that makes cosmetics inspired by magic, showcased a floral wall for photo ops.

Adidas's interactive gym invited people test out the brand's Ultraboost Parley shoe on treadmills. The activation also highlighted the brand's partnership with Parley for the Oceans, which focuses on ending marine plastic pollution.

Guests channeled their inner rock star by posing for photos on lead vocalist Dave Grohl’s guitar throne, which displayed the Foo Fighters logo.