Digital

June 26, 2018
4. Provide a Memento
4. Provide a Memento
Services like Instaprint are popping up at many affairs, proving popular with guests as a tangible record of their active social media use. At a fashion show held by USA Network in New York, even the wall the machines were mounted on sported the hashtag, motivating curious attendees to snap a photo and post it via Instagram.
Photo: David X Prutting/BFAnyc.com
The festival's massive, Instagram-worthy installation displayed the name of the company looming over slides in different colors, which attendees could ride into a giant ball pit.
The festival's massive, Instagram-worthy installation displayed the name of the company looming over slides in different colors, which attendees could ride into a giant ball pit.
Photo: Brian Ach/Getty Images for PopSugar Play/Ground
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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The latest dessert to get the gourmet treatment: Rice Krispie treats. Treat House offers as many as 26 different offbeat flavors of crisped rice treats such as dark chocolate chili, yuzu lemon, and bubble gum (the latter is topped with a wrapped piece of Bazooka). The kosher, gluten-free, and dairy-free treats start from $2.25 each; also available for catered events are custom crisped rice treat flavors, as well as TreatPops, ice cream bars, breakfast bars, and flavored marshmallows.
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The event took place at Magic Box, a raw industrial space at the Reef downtown. Guests were taken in through a side entrance to match the event's exclusive but unfussy vibe. 'Guests went through the transformative element of riding a freight elevator—there’s this drama to just entering this world that is gritty and rock and roll,” explained Balestrieri.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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