
Signage outside the domes invited passersby to step inside to try the app.
Photo: Courtesy of Talkspace

Women lined up outside Benefit's PrimpMobile near Madison Square Park in New York's Flatiron district for free brow services and makeup touch-ups.
Photo: Patrick McLeod

A 40-foot-long container became a mini Ikea showroom during a five-stop tour to promote the company's new Miami store.
Photo: Ra-Haus Fotografie

To promote the upcoming Defiance, Syfy set up a makeshift "Container Village" in a downtown Austin parking lot.
Photo: Courtesy of Syfy
Cosmopolitan of Las Vegas' The Slice Pop-Up, New York City Wine & Food Festival

On Saturday, the Las Vegas hotel's "Slice" lounge played host to a discussion presented by hospitality PR agency Bullfrog & Baum. Dubbed "In the Kitchen, Old School vs. New School, and How (Women) Chefs Get the Job Done," the panel included chefs (pictured, left to right) Traci Des Jardins, Anita Lo, Amanda Cohen, and Carla Hall as well as Alfred Portale, Marco Canora, Daniel Boulud, and Paul Liebrandt.
Photo: Thos Robinson/Getty Images for the Cosmopolitan of Las Vegas