BARS

MillerCoors partnered with AgencyEA to create exhibits for 22 of the beer distributor’s brands. The event at the Austin Convention Center sought to recreate the city’s nightlife hot spot Rainey Street with booths and activations for each brand. The floor also had live entertainment.

The exhibit’s flagship booth paid homage to Miller’s family of brands, including Miller High Life. The High Life bar was designed to capture the vintage look and feel of a bar from 1855, the year that Miller Brewing Company was founded.

The Coors Light booth was inspired by the brand’s tagline “Climb On,” featuring decor that evoked a mountain setting and motivational messaging in bold red. Stairs led guests up to a patio that offered a full view of the brand showcase. The booth offered guests Coors-branded Yeti Colsters and featured an LED wall showcasing its latest ads.

The Sol booth recreated Mexico’s cobblestone streets and was designed to make guests feel as if they came upon a hidden gem. The bar featured a corrugated metal bar backdrop, a marquee brand sign, and custom tile work. Decor included potted agave, succulents, and marginata plants.

The Blue Moon bar went literal with the brand name, displaying an illustrated backdrop in blue and orange colors that depicted downtown Austin at night. The bar showcased oranges in vases and the brand’s signature glasses. An illuminated blue moon was suspended over the bar.

Hamm’s Beer, which was founded in 1865, offered a nostalgic booth that had retro signage and vintage-inspired decor including restroom stickers, coasters, posters, and tin and neon signs. The booth offered old-school swag such as work shirts, buttons, hats, calendars, and coozies.

The Peroni bar featured a white aesthetic that contrasted with colorful geometric lines on the floor and wall. Branding was enhanced with a blue neon sign and a marquee sign.

Leinenkugel’s bar showcased the brand's red logo against a white brick wall. Cans of the light beer were displayed in mini inflated red canoes.

The Crispin Rosé hard cider bar displayed bottles of the new cider against a backdrop of greenery with oversize hot pink letters that read "Rosé all day." The branded pink bar was situated under a giant teepee with pink florals.

Street sign and lamp post props enhanced the atmosphere of a bustling downtown Austin street.

For a private corporate event on Ellis Island in New York, design firm Tinsel created Cuban-inspired decor and catering ideas. The center of the bar showcased a giant tower made from bananas; pink lighting created a unique, artsy effect.