Fox’s 'The Gifted' Activation
Fox installed artwork promoting its X-Men-related show The Gifted throughout the city’s Gaslamp Quarter. Street teams were on hand to give passersby a blue/red gel viewer card, which caused the artwork to become three-dimensional.
Photo: Brandon Means/Fox © 2018 Fox Broadcasting
New to 29 Rooms Los Angeles this year was an AR experience called 29th dimension. Guests could pose in front of colorful backdrops; when viewed through a phone app, graphics from artist Shawna-X created filters that could be shared on social media. The technology was a collaboration with Buck and used Spark AR.
Photo: Emma McIntyre/Getty Images for Refinery29
