Fox installed artwork promoting its X-Men-related show The Gifted throughout the city’s Gaslamp Quarter. Street teams were on hand to give passersby a blue/red gel viewer card, which caused the artwork to become three-dimensional.
Legendary Digital Networks built a larger-than-life version of Dell’s G5 15 Gaming Laptop outside the convention center. Guests could literally step onto the laptop’s keyboard and play the mobile game “Crypt of the NecroDancer.” Participating guests were entered to win a regular-size version of the laptop. The Visionary Group managed the activation on-site.
FX took over the Hilton San Diego Bayfront Lawn with an interactive space called FXibition, designed to promote the channel's biggest shows. Produced by Creative Riff, activations included an immersive audiovisual experience for Legion and a deconstructed motorcycle park for Mayans MC. Other highlights included Archer sound boxes, where fans could get a photo of themselves inside a box covered in character art. Each box featured classic sound bites from the series.
![Attendees could also make custom D.I.Y. merchandise throughout the day. “[Adidas is] always exploring new and interesting ways for people to get hands-on with the creation and customization process—whether that’s with product, sound, video, photo, or large-scale, crowd-sourced art installations,” explained Poythress.](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/08/destination_san_diego_8.png?auto=format%2Ccompress&q=70&w=400)
