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In 2013, Chandon hosted its American Summer Soiree in New York with a step-and-repeat backdrop that included a dense collection of inflatable pool toys, including those in shapes of blue whales, pink flamingos, and flowers, alongside logo beach bags, balls, bottles, and chairs.

Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.

The Veuve Clicquot Polo Classic is known for its whimsical decor done in the brand's signature yellow-orange color. In 2013, the Los Angeles event included a vintage flower-stand-style step-and-repeat. In addition to flowers, bottles were potted like plants and logo plaques on wooden sticks were planted in moss.

A 2013 event partnership between jewelry and accessories brand Stella & Dot and liquor company Midori resulted in a 3-D press wall enlivened by emerald green colored objects—accessories from the line like sunglasses and necklaces, alongside the brightly colored bottles.

The Watermill Center, Robert Wilson's artistic laboratory in the Hamptons, is known for incorporating unusual elements into its annual benefits, and in 2007 the night began with a live-action take on the logo-filled photo backdrop, which had actors in frog costumes holding signs with sponsors' names. “We've never had a step-and-repeat before, and we thought that if we had that, it had to be our own version,” said Watermill Center public relations and special events manager Natascha Theis. Artist Andrey Bartenev designed the installation.

Relativity Media's 21 and Over was filled with drinking scenes, of course. So when the movie had its premiere party at the Regency Village Theatre in Westwood in February, event producers brought its hard-partying plot line to life with an unusual arrivals wall. Jade Alex, Relativity Media's director of events and special projects, worked with Best Events to create a 60-foot wall that comprised some 3,700 red plastic cups. Stationed alongside the red carpet, the cheeky fixture served as a backdrop for press photographs of stars such as Justin Chon and Skylar Astin.

Guests at the Performa benefit in New York in 2011 entered Skylight Soho to find a long red carpet and a swarm of fake paparazzi waiting, but the effect left some feeling more unsettled than glamorous. As guests walked on the carpet, the group of 45 hooting performers with flashing cameras would roar in a moment of arrivals-zone authenticity not seen in regular TV and magazine coverage. Some of the guests ate it up and posed—the artsy crowd had plenty of people clearly dressed to be noticed—while others hurried past to get into the party proper.