In June, Delta launched a marketing campaign geared toward New Yorkers that included its "Pilot Talk" mural. Consumers were invited to visit the massive painted wall on North 10th Street and Wythe Avenue in Brooklyn, which displayed the pilot’s alphabet (the official language of airline pilots e.g., Alpha, Bravo, Charlie, etc.). In June and July, folks could enter the #PilotTalkSweepstakes to win a pair of round-trip tickets by snapping photos of the pilot’s alphabet to spell out a city (or airport code) they wanted to visit and then posting the images to Instagram. Eight separate walls were installed throughout New York.
The event featured numerous Instagram-friendly moments, including a neon bottle-shape event entrance. For every photo posted using the hashtags #AbsolutAmerica and #Promotion, the brand donated to Keep America Beautiful, a community improvement nonprofit organization.
The check-in area at Turner's 2010 upfront in New York included cut-outs in the walls and 3-D logos on pedestals. David Stark handled decor.
When Progressive Insurance hosted auditions in 2010, the company built a space inside the Metropolitan Pavilion designed to look like the fictional Progressive store in its commercials. As such, the check-in desk at the front was decorated in the brand's signature white with blue and orange accents, and a large sign touting the website served as the backdrop.
