6. Keep it simple.
Sometimes all you need is some masking tape. During Austin's 2014 South by Southwest, event production agency MKG brightened up a dark room using neon masking tape and ultraviolet lighting, creating an edgy, Pop Art-inspired look for the party for online magazine xoJane.com.
Photo: Nadia Chaudhury/BizBash
The Phantom of the Opera held its 25th-anniversary show and gala in 2013. To avoid the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
Photo: Carolyn Curtis/BizBash
A balloon backdrop behind a glowing bar set the stage for the Institute of Contemporary Art's 75th Anniversary Gala’s after-party in November 2011.
Photo: Liz Linder
Hermès threw a beachside party in Palm Beach, Florida, in March 2013 with balloons wrapped in the luxury brand’s silk scarf prints at the entrance.
Photo: Matthew Carasella
At the Friends of the High Line’s opening summer benefit in June 2009, held at the Pier Sixty at Chelsea Piers, hundreds of green balloons hung overhead in the cocktail area; the attached strings were intended to look like blades of grass.
Photo: Roger Dong for BizBash
For its 20th birthday, Old Navy held a “selfiebration” in Times Square in October 2014, complete with a “balloon billboard.” Covered with 1,000 custom balloons, the 15-foot billboard was created by Deeplocal, which referred to the creation as a “selfie machine.” The marketing agency’s software grabbed images from Twitter that had the “sefliebration” hashtag and rasterized the photos to display them on the billboard via inflated balloons.
Photo: Deeplocal
