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Opinion & Experts

Event Profs Share Their Wildest Event Ideas—That Actually Worked

From a gallery of intentionally ugly artwork to an immersive theater event set during a typhoon, event profs reveal their most daring—and successful—activations that pushed the limits of creativity.

For an event in Hong Kong, immersive theater company Secret Theatre took guests by boat to a spooky, haunted island with an imaginary serial killer. A dramatic twist they didn’t expect? A typhoon. Read on to learn how the team turned it into a positive—and headline-grabbing—experience.

Connect Marketplace 2024: 16 of Our Favorite Experiential Moments From Milwaukee

From drone shows to skateboarders to a living education stage, Connect's conference for the event industry leaned into the experiential.

Feeling the FOMO? Connect Marketplace is headed to Miami next year!

Game-Day Glam: 16 Touchdown-Worthy Football Decor Ideas for Your Next Event

From helmet thrones to football-shaped florals, these creative ideas have scored big at football-themed events.

Your football parties probably include six-packs, chicken wings, and seven-layer dip. But, if you’re looking to add a bit of an upscale twist, grab some inspiration from this 2022 styled shoot from Los Angeles-based event company At Your Door Events. The team aimed to reimagine the modern Super Bowl party with stylish twists on football-themed decor, like this vibrant centerpiece.

Experiential Marketing, Activations & Sponsorships

Has This Media Brand Solved the Experiential Marketing Equation?

Gallery Media Group’s events franchise, Gallery House, aims to be the place for both top brands and creators during major cultural moments.

During both Coachella and Stagecoach, guests partied at the Gallery Desert House.

Opinion & Experts

Checking In: What's Your Biggest Challenge Today as an Event Prof?

From compressed timelines to hotel rates, event profs share with us the biggest challenge they're facing right now.

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Experiential Marketing, Activations & Sponsorships

Trend Spotted: Brands Are Transforming Private Homes Into Ongoing Immersive Experiences

Whether it's running for a few days or a few seasons, here are some must-have moments for making brand takeovers in private estates both immersive and unforgettable.

3. Unique Settings for VIP Dinners

Has This Media Brand Solved the Experiential Marketing Equation?

Merch Madness: See Inside the First-Ever Fanatics Fest

34 Cool Event Ideas You May Have Missed From Stanley, Deloitte, Nat Geo, and More

Event Profs Share Their Wildest Event Ideas—That Actually Worked

Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did

Top Trending Stories on BizBash: August 2024

Event Tech & Virtual

Event Tech Check: New Tools for Networking, Staffing, Floor Plans, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Europalco, the largest provider of solutions for events and shows in southern Europe, created a tech-driven experience at the 36th Deloitte IRGAwards in Lisbon, Portugal. In addition to creating a 360-degree immersive environment that combined round screens and immersive audio, Europalco aimed to showcase the harmony between humans and machines via its state-of-the-art KUKA robot. The evening began with a performance where a KUKA robot played the piano alongside a human pianist.

Merch Madness: See Inside the First-Ever Fanatics Fest

We delve into five ways the inaugural event leaned into sports fandom with a slew of immersive and interactive moments, plus exclusive merchandise (and no shortage of celeb sightings).

Opinion & Experts

Top Trending Stories on BizBash: August 2024

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

Experiential Marketing, Activations & Sponsorships

Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did

The brand’s “The One Shop” is designed to promote its new membership program aimed at the campus crowd.

The tour kicked off Aug. 21 at the University of Miami and will wrap up at the end of October at the University of Southern California.

Top Corporate Holiday Party Venues in Austin

Explore venues in Austin that guarantee a memorable corporate celebration.

Stepping into Nomade in Austin, Texas, feels like stepping into the Yucatan Peninsula.

Experiential Marketing, Activations & Sponsorships

Take a Hike: Find Out Why BÉIS Is Camping Out at National Parks

To promote its new durable Utility Collection, the luggage brand decked out its RV with fun rustic elements and plenty of bag options.

Visitors are able to get creative at outdoor coloring stations.

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