Event Elements

A wall with orange mailboxes offered guests invitations to the “bridal shower,” which was held in the next room.

The entrance to the event, which took place at the Carondelet House, featured an orange balloon installation.

After entering the venue, guests could grab glasses of champagne from a wall with an on-theme neon sign.

Guests could pose at a photo booth in front of a wall of engagement ring-style balloons.

The event featured gift lounges to inspire bachelor and bachelorette parties. The “Groom Gang” lounge offered products from the new wedding line, including flasks and phone cases.

The “Bride Tribe” lounge offered items including wine glasses, notebooks, and canvas pouches.

Branded photo stations in the “bridal shower” area included a “Something… Blue” station decorated with light blue heels and a life-size wedding dress created with toilet paper.

The “Something… New” photo wall was decorated with bouquets.

The “Something… Borrowed” wall had a vintage feel with framed black-and-white wedding photos.

Tabletops were inspired by different wedding-reception styles. One table featured a color scheme of various shades of orange and white, with decor that included a variety of floral centerpieces.

The "Something... Blue" photo wall also was accompanied by a blue and purple tablescape.

Black-and-white signage guided guests to different areas of the venue.

Decor in the outdoor area of the venue included hanging blue heels.

The “Happily Ever After” room was inspired by the dream of what could follow a couple's wedding day. “The entire apartment, bedding, illustrated family portraits, table settings, dog bowls, cutting boards, and cookie jars were all made with Shutterfly products,” said Harrison.

For the launch event, organizers sought a blank space on the ground floor. They ultimately chose a venue at 315 South Robertson Blvd. because it was near the Kiehl's store in Hollywood.