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Experiential Marketing, Activations & Sponsorships

See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival

Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience.

What's New in Event Venues: First Fully Electric Conference Center in the US, Marriott's New 'Fanbassador,' and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

When Taylor Swift's Eras Tour comes to New Orleans in October, Kimpton Hotel Fontenot’s Peacock Room (pictured) will host a Swift-inspired costume contest brunch. The contest winner will walk away with a free night’s stay at the hotel.

The Why Behind AI: Event Activations with Purpose

New technology makes strategy-driven AI activations more impactful and easier to implement.

US Open 2024: 17 Grand Slam Events, Activations, and Collabs That Served More Than Tennis

See how brands like La Roche-Posay, American Express, and Aveeno made a splash off the court.

La Roche-Posay’s Pickleball Tournament

Opinion & Experts

Ask the Editors: What Makes an Event or Experience Feel Authentic?

The BizBash editors take our fall print issue’s theme to heart and share how they think authenticity shines through in an event.

'How do we market in extraordinary ways but also include the audiences that you are marketing to—in the concept development and production phases—in an authentic way?' asks Ashley Henderson, founder and executive producer of League Twenty Two and a 2024 BizBash Industry Innovator.

Programming & Entertainment

Booking a Controversial Event Speaker? Here’s How to Prepare for the Unexpected

Careful preparation and clear communication are key to managing the risks of booking a potentially polarizing speaker.

Pexels Jibarofoto 2774556

Event Profs Share Their Wildest Event Ideas—That Actually Worked

US Open 2024: 17 Grand Slam Events, Activations, and Collabs That Served More Than Tennis

Has This Media Brand Solved the Experiential Marketing Equation?

Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did

Booking a Controversial Event Speaker? Here’s How to Prepare for the Unexpected

See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival

See How the College Football Hall of Fame Is Transporting Fans Into the Game Day Experience

Thanks to artificial intelligence-powered, personalized tech, visitors can now see themselves cheering in the stands, stepping in as head coach, and more.

The College Football Hall of Fame's 10th Anniversary Celebration and Kickoff Game Football Fest on Aug. 24 featured multiple live DJs, local team mascots, cheerleaders, and marching bands, as well as a performance by Antwan “Big Boi” Patton of Outkast.

An Experiential Event Prof Shares Her Favorite Venues Around the World

Erica Taylor Haskins, co-founder and chief growth officer at Tinsel Experiential Design, shares her favorite spots to entertain clients, get inspired, host a cool brand activation, and more.

'The Cathedral of St. John the Divine [in New York] is such a striking hidden gem and one of my favorite event venues in the city,' says Tinsel Experiential Design's Erica Taylor Haskins.

Why Embassy Suites by Hilton's Breakfast Is the Key to Event Success

In honor of Better Breakfast Month, learn how Embassy Suites by Hilton serves up the most important meal of the day.

Embassy Pepper&cheese Omelet 023 No Phone

Opinion & Experts

Event Profs Share Their Wildest Event Ideas—That Actually Worked

From a gallery of intentionally ugly artwork to an immersive theater event set during a typhoon, event profs reveal their most daring—and successful—activations that pushed the limits of creativity.

For an event in Hong Kong, immersive theater company Secret Theatre took guests by boat to a spooky, haunted island with an imaginary serial killer. A dramatic twist they didn’t expect? A typhoon. Read on to learn how the team turned it into a positive—and headline-grabbing—experience.

Connect Marketplace 2024: 16 of Our Favorite Experiential Moments From Milwaukee

From drone shows to skateboarders to a living education stage, Connect's conference for the event industry leaned into the experiential.

Feeling the FOMO? Connect Marketplace is headed to Miami next year!

Game-Day Glam: 16 Touchdown-Worthy Football Decor Ideas for Your Next Event

From helmet thrones to football-shaped florals, these creative ideas have scored big at football-themed events.

Your football parties probably include six-packs, chicken wings, and seven-layer dip. But, if you’re looking to add a bit of an upscale twist, grab some inspiration from this 2022 styled shoot from Los Angeles-based event company At Your Door Events. The team aimed to reimagine the modern Super Bowl party with stylish twists on football-themed decor, like this vibrant centerpiece.

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