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Experiential Marketing, Activations & Sponsorships

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.

LinkedIn's Rooftop & Studio

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.

The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.

9 New Venues in Chicago for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.

The Talbott Hotel

The Future of Meetings Is in Cincy

Cincy is redefining what's next in meetings and events.

Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center

Experiential Marketing, Activations & Sponsorships

Block Party: See How Minecraft Was Transformed Into an IRL Video Game

The popular game has been turned into an interactive in-person experience that just opened in Canada.

Visitors embark on a rescue mission with a team of fellow Minecrafters.

7 Event Venues in St. Louis That Will Wow Attendees

From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

See Inside This High-Tech, Multisensory Experience from Don Julio

Experiential Marketing, Activations & Sponsorships

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Here’s a look at some steal-worthy ideas we spotted in June 2025.

The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.

Turning Corporate Messaging Into Human Storytelling

A thoughtful approach to content, design, and production

Garret Gray, president of Cotality's Protect Business Unit, opens the general session.

How RenderATL Is Redefining the Concept of Tech Conferences

The three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.

As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.

Satisfying the Content Creators in Your Crowd

Support your content-creating attendees by following these three rules.

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Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups

These properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.

Caribe Royale Orlando | Orlando

Off the Sidelines: 10 Ways to Turn Soccer Hype Into Brand Heat

Soccer is stealing the spotlight in 2025. With the FIFA Club World Cup on the horizon, these 10 experiences bring the match-day energy to your next event.

Soccer Activations by Interactive Entertainment Group

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