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WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event

AT&T, American Express, and Nike showed up in Indy with immersive experiences, creative activations, and plenty of b-ball action.

AT&T All-Star Access at WNBA Live

How the Wimbledon Experience Was Recreated in Brooklyn, New York

TXG brought a British tennis tradition stateside with The Hill in New York, a riverside Wimbledon viewing experience that celebrated the intersection of culture and sport.

The Hill in New York took place July 11-13 at Empire Fulton Ferry, a more than 35,000-square-foot riverside park under the Brooklyn Bridge.

How Shopify Shook Up the Traditional Conference Playbook

From hackathons to hidden speakeasies, Shopify’s annual conference drew inspiration from the real spaces where entrepreneurial dreams take shape.

This Inaugural Event Celebrated the Women Changing Baseball's Playbook

The Sports Power Brunch hosted its first Women in Baseball gathering during MLB All-Star Week in Atlanta.

The event's presenting sponsor, New Era Cap, created this stylish hat wall representing the 30 MLB teams (in Sports Power Brunch's signature purple and gold colorways, of course).

Overlay – The Foundation of Modern Event Planning

How Waller Design cemented itself as the industry leader in architectural design and event execution

Experiential Marketing, Activations & Sponsorships

Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers

The snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.

More than 1,000 families visited the car wash activation.

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

How Shopify Shook Up the Traditional Conference Playbook

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

Leave No Crumbs: See How Goldfish Created a Colorful Car Wash for Fourth of July Roadtrippers

Industry Innovators 2025: Sephora

Miami / South Florida

12 New Venues in Miami/South Florida for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Miami/South Florida.

Experiential Marketing, Activations & Sponsorships

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

Forget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.

Fords Gin's 'Beyond the Pour' experience spanned a total of 7,378 square feet across four rooms. The final room, 'The Garnish Lounge' (pictured), was the largest, offering guests an array of citrus peels, cinnamon sticks, and even toasted bread to complete their gin cocktail.

On the Fort Worth Horizon

Fort Worth is the Unexpected City, where Texas hospitality and Western heritage create a standout setting for meetings.

Trinity River Skyline

Experiential Marketing, Activations & Sponsorships

20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

Whether functional or just for fun, these cheeky bathroom-themed activations prove no space is too private for creativity.

The Method campaign extended to the venue concourse, where a shower-inspired photo booth invites fans to engage with cultural touchpoints like un cafecito, snap selfies with themed backdrops, and even send postcards home. On opening weekend, lines stretched over an hour as fans waited to participate.

Los Angeles / Southern California

6 New Venues in San Diego for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in San Diego.

Hotel del Coronado

Utah’s Ultimate Athletic Destination Is About to Level Up

The all-new Western Sports Park’s impact on statewide competitive events can’t be overstated.

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