The Lone Star B & C | BizBash

Event Experience Awards nominations close Oct. 16 ⌛️

DEADLINE EXTENDED: Enter the Event Experience Awards by Oct. 16 ⌛️

Event Production & Fabrication

This 'Sleepy Hollow' Multisensory Experience Brings Pumpkin Patches and Fall Folklore to the Heart of NYC

New York-based creative studio MATTE created a 12,000-square-foot exhibition inspired by Washington Irving’s famous story, and it's popping up in Rockefeller Center Oct. 12 to Nov. 10.

Inside Sleepy Hollow, a Multisensory Journey Bringing Pumpkin Patches and Fall Folklore to the Heart of NYC

Event Design & Decor

This Elegant 'Real Housewives' Event Used Over 2,200 Apples as Decor

Bravo’s lavish pop-up event brought a glamorous apple orchard to life, offering fans immersive content capture moments, chic decor, and cocktails fit for the Housewives.

The team aimed to merge the natural beauty of the orchard with the luxurious RHONY aesthetic, incorporating red velvet lounges, gold and mirrored tables, and glamorous bars. 'Lots of people commented how they felt like they were walking into a real orchard and how beautiful the space looked,' Skonieczny said. 'I heard quite a few comments on how it was one of the most incredible transformations they have seen at the Chelsea Factory.'

Why Phoenix Is the Hottest New Spot for Meetings and Events

Discover why Phoenix is quickly becoming a top destination for unforgettable gatherings.

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Dreamforce 2024: How John Mulaney, Robot Dogs, and Relevant Programming Stole the Show

Yes, the comedian roasted the "Trailblazers," but the three-day event was full of other moments worth writing home about—especially for fellow event organizers.

Robot On Howard Street Dreamforce

How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It

Waste management is a major part of the outdoor retailer's sustainable event practices.

Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.

Experiential Marketing, Activations & Sponsorships

FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show

The network celebrated the premiere of Ryan Murphy’s new series, Grotesquerie, with two truly unique activations—one of which involved "scream chambers."

To promote Ryan Murphy's new horror series Grotesquerie, FX hosted a multimarket immersive dining event called “The Feast.'

Behind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning Team

This Elegant 'Real Housewives' Event Used Over 2,200 Apples as Decor

FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show

8 Things to Expect at IMEX America 2024

In Plane Sight: See How These Airport Activations Engaged Travelers

How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It

8 Things to Expect at IMEX America 2024

IMEX Group CEO Carina Bauer walks us through some of the best things to look forward to in Las Vegas.

Rent. Buy. Install. We Do It All

Insane Impact is the nation’s leading provider of LED screen solutions for rental, purchase, and installation.

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Behind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning Team

Here's what it took to produce those buzzy handover celebrations (Tom Cruise, anyone?), and how the 2028 Olympics planning team's focus is shifting now that the Paris Games have wrapped.

Experiential Marketing, Activations & Sponsorships

In Plane Sight: See How These Airport Activations Engaged Travelers

Brands such as The Macallan and Emergen-C set up shop on the ground to promote new products and attract the attention of passengers on the go.

The Macallan Colour Collection Pop-Up

Here's What's New and Notable in San Antonio Right Now

Alamo City is stepping up in the wake of major Texas destinations renovating their convention centers. We dive into recent venue and hotel openings, plus what's ahead.

San Antonio is known as a walkable convention center district thanks to its famous River Walk, which connects the convention center with hotels, restaurants, museums, attractions, and outdoor areas.

10 Spirit-Free Sips Perfect for Sober October

This Sober October, more attendees than ever want a 0% ABV drink. Here’s what bartenders, caterers, and brewers are offering.

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