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Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

In this jam-packed roundup, we're spotlighting our favorite event moments from brands like Sports Illustrated, Uber, Pepsi, Verizon, Reese's, Smirnoff, Nike, Barstool Sports, and many more.

Shaq's Fun House

How This Event Elevates Women Behind the Scenes in Sports

The Sports Power Brunch, which takes place during Super Bowl week, returned for its sixth year.

'Diversity in the room is good business,' said honoree Swin Cash to a raucous applause from the audience. Cash is a Naismith Memorial Basketball Hall of Famer and the senior vice president of basketball operations and team development for the New Orleans Pelicans.

What's New in Event Venues: Billion-Dollar Airport Revamps, Hotel Design Trends, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

The 251-room W Austin completed a multimillion-dollar transformation in January. The revitalization includes redesigned guest rooms and a new restaurant concept, Serenade American Brasserie (pictured), where chef de cuisine Johnny Ray Stinebaugh blends Texan flavors with classic brasserie techniques. The hotel has more than 10,000 square feet of event space and is located next to the popular ACL Live music venue.

Montréal's Long-Awaited Le 9e Is 100% Old-World Glam

After decades of lying dormant, this sleeping-beauty space revives local lore.

Le 9e - Centre Eaton de Montréal

Experiential Marketing, Activations & Sponsorships

See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy

The food brand launched its new line of drinks with a play on the beloved NYC corner store, along with an unexpected hidden lounge.

The door to the speakeasy resembled a fridge.

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Event professionals praised the show's choreography, stage designs, and powerful messaging.

Kendrick Lamar performed at Super Bowl LIX on Feb. 9, 2025. The show 'may have been the best field usage in halftime history,' says Matt Stoelt, one of 10 event producers who reviewed the performance for BizBash.

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations

Why Subway Hosted a Fancy Five-Course Meal

What Skills Do Event Professionals Need to Succeed in 2025?

Grammys 2025: All the Event Moments We Loved This Year

How This Event Elevates Women Behind the Scenes in Sports

5 Experiential Event Trends for 2025

Forget the tired tactics of the past—attendees in 2025 crave experiences that deviate from the expected.

Experiential Event Trends by Interactive Entertainment Group

Behind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in Golf

Find out how the buzzy new golf league is combining innovative tech and familiar indoor sporting event elements with a traditional golf match.

TGL matches take place at SoFi Center on the campus of Palm Beach State College.

Experiential Marketing, Activations & Sponsorships

Why Subway Hosted a Fancy Five-Course Meal

The restaurant chain showcased its ingredients in unexpected ways with an immersive dinner experience in NYC.

The event featured a formal dinner setting.

What Skills Do Event Professionals Need to Succeed in 2025?

For today's new hires, event industry leaders aren't just looking for hard skills and experience—they're emphasizing adaptability, curiosity, and a proactive approach to problem-solving.

Kyle Glenn Ar74 Eo Wdy0 Unsplash

Event Production & Fabrication

Grammys 2025: All the Event Moments We Loved This Year

The 67th Grammy Awards proved "the show must go on" in the wake of LA's wildfires. Here's a look at some standout moments from the weekend, which raised millions of dollars for victims and first responders.

Best New Artist winner Chappell Roan performed—and also used her acceptance speech to encourage labels and music industry executives to offer higher wages and healthcare to up-and-coming artists.

BizBash 25th Anniversary: A Look Back at Some of Our Favorite Super Bowl Activations

In honor of the milestone BizBash is celebrating this year, we're looking back at some of our tentpole event coverage through the years.

2019 · Super Bowl LIII · Atlanta

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