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Video: Behind the Scenes at Cirque du Soleil’s ‘Zarkana’ Opening Party

July 8, 2011

On Wednesday, June 29, we stopped by the Roseland Ballroom to go behind the scenes at the opening night party for Cirque du Soleil’s new show, Zarkana. We spoke with caterer Elegant Affairs and staffing company Model Bartenders to find out how the food, its presentation, and the costumed waitstaff incorporated ideas from the new production.

CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

UNICEF's new art exhibition, 'Heart Strings,' kicked off in Houston from March 22 to April 7. Multimedia studio Moment Factory, which specializes in interactive technology, created a series of interactive rooms that uniquely utilized lights and sounds that responded dynamically to people speaking—intertwining attendees' voices with those of kids around the world that had been captured in UNICEF's documentary footage. See more: This UNICEF Exhibit Uses Visitors' Heartbeats and Voices to Create an Emotional Musical Journey

Event Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and More

Power Of Event Tech 2024

Unleashing the Power of Event Tech: Insights from Connect Spring Marketplace 2024

2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride

Experiential Marketing, Activations & Sponsorships

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

CNN, The Wall Street Journal, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.

CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event

Event Tech & Tools

Event Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

UNICEF's new art exhibition, 'Heart Strings,' kicked off in Houston from March 22 to April 7. Multimedia studio Moment Factory, which specializes in interactive technology, created a series of interactive rooms that uniquely utilized lights and sounds that responded dynamically to people speaking—intertwining attendees' voices with those of kids around the world that had been captured in UNICEF's documentary footage. See more: This UNICEF Exhibit Uses Visitors' Heartbeats and Voices to Create an Emotional Musical Journey

Unleashing the Power of Event Tech: Insights from Connect Spring Marketplace 2024

In modern event management, staying ahead means embracing cutting-edge technology.

Power Of Event Tech 2024

2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride

The annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.

The Event Impact Equation: Measuring What Matters

Demonstrate event impact, and showcase your value using Smart Experience Design.

During CES, our client tasked us with taking over hotel suites and transforming them into welcoming environments for critical small-group conversations off the bustling show floor. Our approach was to create a Mini Innovation Center to highlight new products and promote intimate conversations with executive buyers. The result of the environments BeEvents created was a successful booking of over 30 follow-up meetings after the show. That's the power of measuring results with Smart Experience Design.

Event Production & Fabrication

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

To celebrate the beloved series' first-ever extended-length episode, Disney Branded Television transported celebrities and their children into the show's adorable animated world.

On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month

The video game developer and Spanish football league LALIGA demonstrated their commitment to "grassroots football" by redesigning pitches located in Spain, South Africa, Mexico, and Singapore.

EA Sports and LALIGA recently worked with local governments to create safe, social spaces for young aspiring footballers to practice and develop their skills at revitalized pitches located in Málaga, Spain (pictured); Cape Town, South Africa; Jalisco, Mexico; and Singapore.

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.

The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

Opinion & Experts

5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More

These event profs spotlight their go-to partners.

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.

Woman Start22 Boston M22

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

Experiential Marketing, Activations & Sponsorships

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Here’s a look at some steal-worthy ideas we spotted in April 2024.

Phish at The Sphere

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