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The BizBash Buzz newsletter delivers inspiration, innovative ideas, and expert insight to event profs around the world.

Video: Event Innovator Alexandra Shapiro on How USA Network's Events Break Out of the Clutter

March 5, 2012

We'll announce our 2012 Event Innovators—the 66 most innovative people in events right now—on March 14. As a sneak preview, here's a video interview with Alexandra Shapiro, USA Network's senior vice president of brand marketing, discussing the inventive campaigns and events her team has created—from premiering shows at outdoor summer screenings to using shipping containers as mobile theaters—to promote the cable channel's identity and content.

Aperol Terrazza

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

According to the WWE, WrestleMania XL is “the most successful and highest-grossing event in company history,” with 145,298 in attendance at Lincoln Financial Field over two nights.

WrestleMania XL: Step Inside This Year’s New Fan Experience

Kenya Hardaway and her team recently celebrated FX's buzzy new series A Murder at the End of the World with a dinner party that used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting. See more: See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party

FX's Event Head Shares 7 Rules for Creating Effective Consumer Activations

Inside the e.l.f. Apres Ski(n) Pop-Up

Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare

Experiential Marketing, Activations & Sponsorships

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

Brands like Pinterest, American Express, NYLON, Aperol, YouTube, and Coca-Cola drew attention with colorful, interactive, creativity-packed spaces during weekend one. Take a peek inside.

Aperol Terrazza

WrestleMania XL: Step Inside This Year’s New Fan Experience

For the 2024 event, WWE partnered with Fanatics Events to present WWE World at WrestleMania, a five-day event at the Pennsylvania Convention Center in Philadelphia.

According to the WWE, WrestleMania XL is “the most successful and highest-grossing event in company history,” with 145,298 in attendance at Lincoln Financial Field over two nights.

Opinion & Experts

FX's Event Head Shares 7 Rules for Creating Effective Consumer Activations

FX’s Kenya Hardaway shares her top tips for connecting with consumers, developing an event narrative, integrating technology, and more.

Kenya Hardaway and her team recently celebrated FX's buzzy new series A Murder at the End of the World with a dinner party that used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting. See more: See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party

Experiential Marketing, Activations & Sponsorships

Peak Pampering: How e.l.f. Created a Snowy Sanctuary for Skincare

The brand's Après Ski(n) pop-ups in New York and Los Angeles were part product demo, part focus group, and all cozy-chic ski vibes.

Inside the e.l.f. Apres Ski(n) Pop-Up

What's New in Meetings and Trade Shows: #GMID2024, Destination Canada's Convention Attraction Fund, SISO CEO Summit, and More

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

Canadian tourism and hospitality leaders—including Destination Canada President and CEO Marsha Walden, pictured fourth from left—celebrate the launch of Destination Canada's International Convention Attraction Fund.

How To Create Unique Name Tags For Your Next Event

Conference Badge has the answers.

Conference Badge design is easy with Conference Badge.

Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations

Meet the 2024 BizBash 40 Under 40: Event Profs with Endless Impact

Women's Final Four 2024: How Brands Helped Celebrate a Record-Breaking Season

This UNICEF Exhibit Uses Visitors' Heartbeats and Voices to Create an Emotional Musical Journey

15 Colorful Booth Designs From Natural Products Expo West 2024

Men’s Final Four Fan Fest 2024: See How Brands Stood Out Among All the Hoopla

Women's Final Four 2024: How Brands Helped Celebrate a Record-Breaking Season

See how companies like AT&T, Nissan, and Fierce Lab connected with Clevelanders at the end of a history-making season for women's college basketball.

Fans could partake in Drive the City, a dribbling activation that challenged participants to weave through street signs, barricades, buildings, inspirational messages, and the 2024 Nissan Rogue on their way to the basket.

Event Design & Decor

A Must-Read: Get Inspired by These Book Launch Event Ideas

From a mobile flower shop to clever place settings, here are some design concepts from recent gatherings celebrating authors.

Guests were welcomed to their seats with a book decorated with a reading light that illuminated the place cards and added an amber glow to the tablescape.

This UNICEF Exhibit Uses Visitors' Heartbeats and Voices to Create an Emotional Musical Journey

A multi-city exhibit by Moment Factory uses attendees' heartbeats, voices, and movements to build an ever-changing symphony, serving as a metaphor for how everyone can help support UNICEF's mission.

Inside UNICEF's 'Heart Strings' Exhibit

6 New Venues in Washington, D.C., for Spring 2024 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Washington, D.C.

Union Market Hotel

Unlocking Success in Experiential Marketing Campaigns & Events: A Glance into Allied Global Marketing's Strategy

How Allied Global Marketing is transforming this sphere by harnessing technology.

Microsoft Teams Image

Audiovisual & Lighting

#EventInspo: 15 Stunning Lighting Design Moments We're Still Thinking About

Nothing transforms a space quite like lighting. Here are some of our favorite ways lighting designers have played with light and shadows at recent events.

In February, the Boston Winter Ball—often referred to as “Boston’s Biggest Night Out” and held at Omni Boston Hotel at the Seaport—raised $2.1 million for underprivileged youth via the Corey C. Griffin Foundation. Produced by AJ Williams of AJ Events, the black-tie fundraiser featured a 60-by-60-foot dance floor with a 40-by-50-foot disco ball/silver orb ceiling treatment, which set the stage for a laser light show.

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