In this episode of "Event Masters," Vanessa Leitman—head of PR and experiential at Resy, American Express Global Dining Network—shares real case studies that prove events of all budgets have the ability to stand out in the industry and resonate with attendees. Leitman offers practical advice for building and sticking to an event budget, working with smaller budgets (hint: look for like-minded partners), the importance of cultivating relationships with PR and experiential agencies, and how looking at events through a PR lens can help elevate your experiences.
More About Our Event Master: Vanessa Leitman leads experiential marketing for American Express Dining brands, including Resy, American Express Global Dining Network, American Express Gold Card, and Global Dining Access by Resy. She is responsible for growing the Amex dining brands in the U.S. and international markets through experiential activations featuring the most in-demand and exciting restaurants. Prior to joining Resy in 2017 (acquired by American Express in 2019), Vanessa spent 10-plus years at PR and events agency Harrison & Shriftman building powerhouse hotel brands such as W Hotels, St. Regis, SLS, and JW Marriott. She led national initiatives for Mercedes-Benz, Grey Goose Vodka, Chanel, Prada, Elle Décor, VH1, Movado, Jaguar, Coach, PGA, Hewlett Packard, Sony Ericsson, and Cartier, among many others.
This episode of "Event Masters" is sponsored by Hubilo.
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