Event Masters

Event Masters: Special Case Study From Cannes Lions International Festival of Creativity 2022 (Episode 8)

In this special episode, BizBash takes to France to talk with experiential agency BMF and event tech giant Hubilo about what it takes to produce an activation at the world's largest creative marketing event.

BizBash Event Masters, Cannes Lions

Event Masters: Vanessa Leitman of Resy on How to Make Your Brand Stand Out on Any Budget (Episode 7)

BizBash chats with Vanessa Leitman—head of PR and experiential at Resy—who shares tips for producing impactful experiences no matter your budget, cultivating relationships with experiential and public relations agencies, and more.

Vanessa Leitman, Head of PR & Experiential, Resy, American Express Global Dining Network

Event Masters: Keyana Kashfi of Spotify on What It Takes to Be an Event Producer (Episode 6)

BizBash sits down with Keyana Kashfi—global senior director of experiential and content production at Spotify—to talk about what it really takes to build a career as an event producer for a major brand.

Keyana Kashfi, Spotify, Event Masters, BizBash

Event Masters: Maureen Elliott of ESPN on Why Event Leaders Shouldn't Be Hiring People Just Like Them (Episode 5)

BizBash chats with Maureen Elliott—director of event marketing at ESPN—to discuss practical steps event leaders can take to ensure they're diversifying their team, ultimately setting everyone up for success.

Maureen Elliott, ESPN, BizBash, Event Masters

Event Masters: Jennifer Savica of New York Life on How Planners Can Shift the C-Suite Mindset and Prove Their Value as a Strategist (Episode 4)

BizBash sits down with Jennifer Savica—vice president and head of corporate events at New York Life Insurance Company—to discuss actionable ways planners can prove their status as a business strategist and forever change the way their role is viewed.

Jennifer Savica, Head of Corporate Events, New York Life Insurance Company, BizBash Event Masters

Event Masters: Cliff Rigano of Mast-Jägermeister US (Episode 3)

BizBash and Cliff Rigano—the creative director and head of culture, content and experiential marketing at Mast-Jägermeister US—dive into lessons in leadership, how to cultivate relationships in the industry, redefining experiences and more.

Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: Sephora

Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA

How Over-the-Top Event Invites Can Make a Big Impact

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

Event Masters: Ronnie Yoked of Anheuser-Busch (Episode 2)

For episode two of “Event Masters," we sat down with Ronnie Yoked—head of experiential at Anheuser-Busch—to talk about how event pros can create strategic experiences, build a consumer network, persevere in an ever-evolving industry and more.

BizBash Event Masters, Ronnie Yoked

Event Masters: Jitter Garcia of Univision (Episode 1)

In the first episode of BizBash’s brand-new "Event Masters" docuseries, we sit down with Jitter Garcia—the senior director of event marketing at Univision—to discuss event marketing versus event planning, tips for engaging with audiences and more.

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