Nominations are now open for the 12th Annual EEAs!
It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

Event Masters: Keyana Kashfi of Spotify on What It Takes to Be an Event Producer (Episode 6)

BizBash sits down with Keyana Kashfi—global senior director of experiential and content production at Spotify—to talk about what it really takes to build a career as an event producer for a major brand.


In this episode of "Event Masters," Keyana Kashfi—global senior director of experiential and content production at Spotify—takes a deep dive into the life of an event producer, the skill sets needed to be successful in the role, and why it's important for upcoming producers to be multifaceted. Kashfi also touches on her experience as a woman of color in event production, what work-life balance looks like in the industry, and must-know lingo for newbie producers looking to make a name for themselves in the industry. This episode is a must-watch for budding event producers looking to make an early mark in the industry.

More About Our Event Master: Keyana Kashfi is the global senior director of experiential and content production at Spotify. Having joined the organization in 2017, she leads the production of Spotify’s largest brand executions around the world. Kashfi has spent her career in event production with a focus on media and entertainment brands, executing both B2B and B2C activations. Prior to joining Spotify, she led production and video content teams for major media organizations, including NBC, Vevo, Discovery Communications, and CNN. She has a master's degree in media and communications from Pace University and earned her bachelor's degree at Concordia University in Montreal. Originally from Canada, Kashfi has spent the bulk of her career living in New York and Los Angeles, but has actually spent most of her waking (and sleeping) hours in the air, traveling constantly to create memorable experiences all across the world.

This episode of "Event Masters" is sponsored by Hopin.

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