On this episode of "Event Masters," BizBash sits down with Cliff Rigano, the creative director and head of culture, content and experiential marketing at Mast-Jägermeister US. Rigano shares his thought-provoking insights on how to grow in the industry regardless of past experience, why it's vital for consumer-facing events to put people over products to earn consumer respect, the factors of a "successful" event and much more.
More About Our Event Master: Cliff Rigano is the creative director and head of culture, content and experiential marketing, overseeing the development and execution of all content creation, cultural marketing and event marketing for Mast-Jägermeister US. Before joining Jägermeister, he was a marketing executive for Universal Motown and Republic Records working on campaigns for The Rolling Stones, Black Sabbath, Drake, Lil Wayne and many more. Prior to that, Rigano was a successful recording artist and live performer for over 15 years, selling more than 400,000 albums and performing in 20 countries worldwide.
This episode of "Event Masters" is sponsored by Hubilo.
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