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Event Masters: Special Case Study From Cannes Lions International Festival of Creativity 2022 (Episode 8)

In this special episode, BizBash takes to France to talk with experiential agency BMF and event tech giant Hubilo about what it takes to produce an activation at the world's largest creative marketing event.

August 12, 2022

In this special episode of "Event Masters"—filmed in Cannes, France—executive team members from BizBash, Hubilo, and BMF make an appearance to talk about how the three brands partnered with each other to produce The Hubilo Retreat at the 2022 Cannes Lions International Festival of Creativity.

The three-day branded experience held on a yacht hosted engaging conversations, as well as plenty of fun surprises for attendees (think: an oversize game of Connect Four, Hubilo-branded espadrilles to take home, plenty of rosé, and more). Listen in as our Event Masters discuss what it took to bring the activation to life.

Meet Our Event Masters: David Adler, founder and chairman, BizBash; Bruce Starr, CEO and co-founder, BMF; Jessica Connolly, director of global events, Hubilo; Sophie Ahmed, SVP market strategy, Hubilo

Vanessa Leitman, Head of PR & Experiential, Resy, American Express Global Dining Network

Event Masters: Vanessa Leitman of Resy on How to Make Your Brand Stand Out on Any Budget (Episode 7)

Keyana Kashfi, Spotify, Event Masters, BizBash

Event Masters: Keyana Kashfi of Spotify on What It Takes to Be an Event Producer (Episode 6)

Maureen Elliott, ESPN, BizBash, Event Masters

Event Masters: Maureen Elliott of ESPN on Why Event Leaders Shouldn't Be Hiring People Just Like Them (Episode 5)

Jennifer Savica, Head of Corporate Events, New York Life Insurance Company, BizBash Event Masters

Event Masters: Jennifer Savica of New York Life on How Planners Can Shift the C-Suite Mindset and Prove Their Value as a Strategist (Episode 4)

Event Masters: Vanessa Leitman of Resy on How to Make Your Brand Stand Out on Any Budget (Episode 7)

BizBash chats with Vanessa Leitman—head of PR and experiential at Resy—who shares tips for producing impactful experiences no matter your budget, cultivating relationships with experiential and public relations agencies, and more.

Vanessa Leitman, Head of PR & Experiential, Resy, American Express Global Dining Network

Event Masters: Keyana Kashfi of Spotify on What It Takes to Be an Event Producer (Episode 6)

BizBash sits down with Keyana Kashfi—global senior director of experiential and content production at Spotify—to talk about what it really takes to build a career as an event producer for a major brand.

Keyana Kashfi, Spotify, Event Masters, BizBash

Event Masters: Maureen Elliott of ESPN on Why Event Leaders Shouldn't Be Hiring People Just Like Them (Episode 5)

BizBash chats with Maureen Elliott—director of event marketing at ESPN—to discuss practical steps event leaders can take to ensure they're diversifying their team, ultimately setting everyone up for success.

Maureen Elliott, ESPN, BizBash, Event Masters

Event Masters: Jennifer Savica of New York Life on How Planners Can Shift the C-Suite Mindset and Prove Their Value as a Strategist (Episode 4)

BizBash sits down with Jennifer Savica—vice president and head of corporate events at New York Life Insurance Company—to discuss actionable ways planners can prove their status as a business strategist and forever change the way their role is viewed.

Jennifer Savica, Head of Corporate Events, New York Life Insurance Company, BizBash Event Masters

Event Masters: Cliff Rigano of Mast-Jägermeister US (Episode 3)

BizBash and Cliff Rigano—the creative director and head of culture, content and experiential marketing at Mast-Jägermeister US—dive into lessons in leadership, how to cultivate relationships in the industry, redefining experiences and more.

Event Masters: Ronnie Yoked of Anheuser-Busch (Episode 2)

For episode two of “Event Masters," we sat down with Ronnie Yoked—head of experiential at Anheuser-Busch—to talk about how event pros can create strategic experiences, build a consumer network, persevere in an ever-evolving industry and more.

BizBash Event Masters, Ronnie Yoked

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

Industry Innovators 2024: 10 Tech Experts Who Are Redefining the Event Experience

Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival

Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

Top Trending Stories on BizBash: April 2024

Event Masters: Jitter Garcia of Univision (Episode 1)

In the first episode of BizBash’s brand-new "Event Masters" docuseries, we sit down with Jitter Garcia—the senior director of event marketing at Univision—to discuss event marketing versus event planning, tips for engaging with audiences and more.

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