With large events like The Emmys and VMAs going hybrid, Entire Productions believes that this safety-conscious event model is here to stay. Whether the event is a mini music festival or a multi-day conference with entertaining segments, knowing how to better combine in-person and virtual elements for future events is essential to boost attendee engagement and overall satisfaction.
Engagement Tools
The absolute last thing you want is virtual attendees to lose focus on a webinar that drones on. Put the onus on the audience to engage by encouraging discourse with a Q&A portion, polls, trivia, photo booths, and a moderated chat function. This works best with small groups, so if the event is slated to be large, incorporate breakout sessions curated to specific niches. Consider how attendees build their profiles when registering for the event to get insight into what specific content they want to see.
Thoughtful Giveaways
Ensure a hybrid event is memorable by mailing personalized gifts and branded promotional items right to guests' doors. Entire Productions works with client’s teams and local partners to thoughtfully design parties in a box and premium marketing items that people actually want, like branded beer and seltzers, engraved cutting boards, PPE supplies, coffee mugs, candles, and more. Entire Productions’ swag guru Kate sorts through thousands of products to find the right ones for each event.
Curated Entertainment & Unique Experiences
The team at Entire Productions has found that segmenting content by weaving virtual event entertainment into a company's messaging is the best way to keep an audience's attention. This can include waking up sleepy viewers on the opposite coast with a guided stretching, drawing in donations with a virtual headliner, or bonding with the team over virtual wine and cheese tasting led by a Sonoma Sommelier.
For a more immersive experience, virtual scavenger hunts or walkthroughs are popular. For the holidays, Event Productions even offers a festival of lights drive-thru experience. The virtual and live entertainment options are limitless.
The Right Audiovisual Equipment
Audio and visual equipment is the virtual design of an event; if it's been done with a low budget, it’s easy to tell. For those who plan to host frequent webinars, consider investing in equipment. For those planning a high-quality hybrid event, it's best to partner with local audiovisual companies that have transitioned to streaming studios. Companies can safely send the CEO, keynote speakers, and entertainment to a video and sound stage to either prerecord or broadcast content. This will also ensure a high-quality recording of the event.
The Right Event Management Company
Accurately nailing all of these is almost impossible if you're not an event management company. That's why Entire Productions has become the go-to virtual and hybrid event management company in the Bay Area and now worldwide! Their team does all the heavy lifting to make the tough decisions, ensuring that your desired outcomes come to life.
