Though in-person events are starting back up, the value of virtual events has been uncovered, and they are here to stay. As requests for new ways to curate virtual events grew over the last 18 months, innovative methods emerged to meet the industry’s demands. And none proved more useful than those methods centered on building interactive programs designed to foster a lasting relationship between host and audience.
So, it makes sense why companies like Maestro—an interactive video and livestreaming platform focused on connecting both event planners with the creative process, and audiences with the event experience—have thrived amid the pandemic and continue rising in popularity. By setting a new standard in video streaming and providing users with complete control over every facet of its program, Maestro is exactly what virtual event planners have been looking for.
The platform features a robust array of content management and data analytics, allowing its users to control nearly everything around the event experience. But performance is just part of Maestro’s story—building meaningful connection through experience is at the core of Maestro’s mission. The connection between event planner and program, and between program and audience member is key to achieving the central goal of every event: establishing a lasting relationship with attendees.
Between complete brand-focused content customization features and comprehensive dashboards compiling an analysis of everything from viewer engagement to group activity, Maestro’s interactive video platform is a tool that proves indispensable organizers looking to seriously elevate their virtual event program.
Read on and to see how the company’s product fundamentals establish its platform as a vital force emerging in the virtual event space.
Planners have total control of content, including customization abilities.
So-called “controlling” or “Type A” planners are welcome at Maestro! From the visual content to how audience members interact with event hosts and other participants, you are in control of every facet of the user interface.
Maestro also offers an array of design options so you can customize and command the event’s entire visual experience. Everything from arranging the layout to embedding videos from any player platform (including your own!), the design process is wide-ranging and as easy as it needs to be.
Because Maestro remains developer-friendly, no coding is required, offering ultimate program flexibility by allowing the user to build on top of its platform, only broadening the amount of control users have over the creative process—not limiting it like many other platforms.
Planners have access to an array of attendee engagement tools and plenty of customizable sponsorship opportunities.
Maestro’s platform includes unique features that provide event hosts with engagement tools to help formulate strategies that drive participant action. This function not only makes the event more fun for the audience but also offers the host opportunities to monetize.
True to Maestro’s emphasis on customization, these options can be tailored to the specifications of the user. You choose how and when overlays and sponsorship placements are revealed, driving participant action when you have determined that it’s optimal to do so.
Maestro also allows users to leverage an interactive sidebar where tab options can be customized at the user’s discretion. The sidebar immerses viewers in an interactive experience, without them having to leave the event screen. Insert a tab that enables participants to purchase merchandise directly from the sidebar, or crank up the fun by engaging viewers with games and raffles that promise achievements and awards—all while the livestream commences on their screen.
Furthermore, whether you envision a pay-per-view option or are leaning toward a subscription model, payment for services couldn’t be more simplified. Event hosts control (yes, that word again!) how and when payment is collected. Also, sponsorship integration—a vital part of monetization for many—is seamless. You dictate when sponsorship ads pop up and how central they are to the viewing experience.
Planners can analyze content engagement to optimize connection with attendees.
Even with numerous KPIs in place, planners often measure their event’s success by the experience participants have while in attendance, and their reflection of the event afterward. Luckily, Maestro’s audience database allows event hosts to determine how far reaching their engagement strategies were by counting activity and points of engagement during the event and compiling data neatly for hosts to review afterward. Viewing a breakdown of activity metrics in the form of both group action and individual engagement allows for the optimization of messaging and participant outreach, all in the service of retaining viewers and raising the user’s program value to sponsors.
Moreover, to ensure data is centralized and that audience engagement can be clearly visualized, Maestro integrates seamlessly with major networks like Shopify, Google Analytics and Facebook, providing users with the insight necessary to formulate remarketing strategies that improve viewer retention and engagement, all while helping event planners actualize the Maestro mission—to build more meaningful relationships with their attendees.
Interested in Maestro and want to see the program in action? Request a demo or learn more about the platform. Plus, don’t miss news about product developments and more by following Maestro on Twitter, Facebook, Instagram and LinkedIn.
