How Custom Mobile Escape Rooms Are Revolutionizing Event Engagement

Sequel Medical Technology, the innovative force behind the twiist AID (automated insulin delivery) system, partnered with Interactive Entertainment Group to create a standout debut at the American Diabetes Association’s 84th Scientific Sessions. This marked twiist’s first-ever trade show appearance, where they introduced their cutting-edge technology through an unforgettable custom mobile escape room.

The Challenge

How does a newcomer capture the spotlight in a sea of established medical professionals and industry veterans? Sequel needed an engagement strategy that was as innovative as their product—something that would not only draw a crowd but also immerse them in the twiist technology in a meaningful way.

The Solution

Enter Interactive Entertainment Group with a solution as cool as it was clever: a 10×10 science-themed escape room built right into Sequel’s booth. Participants had to deactivate an overheating condensing bubbler complete with fog machines and dramatic sound effects to simulate a real-life crisis—talk about a hot situation!

Game Design

Custom Mobile Escape Room: Experience by Interactive Entertainment GroupThe escape room was a playground of puzzles that blended science with suspense:

• UV/blacklight mysteries
• Electrifying plasma balls
• Clever RFID tags
• A variety of keys and safes
• A complex pipe maze

These elements not only challenged the participants but subtly schooled them on the functionalities of the twiist AID system. Our lab coat-clad staff guided participants through each puzzle, ensuring an authentic, high-energy experience.

Engagement and Learning

A leaderboard outside the room added a competitive twist, showing which team escaped fastest and turning up the heat on the challenge. This strategic element not only increased booth traffic but also maximized engagement with the twiist brand and its technological prowess.

Results

The escape room became the buzz of the conference, drawing substantial attention to Sequel and the twiist system. Attendees left with a memorable experience and a deeper understanding of how twiist could innovate diabetes care.

The Benefits of Custom Mobile Escape Rooms

Custom Mobile Escape Room: Experience by Interactive Entertainment GroupInteractive Entertainment Group’s custom mobile escape rooms are more than just fun and games—they’re a potent mix of storytelling and engagement that plunges attendees right into the heart of a brand. These bespoke adventures are:

• Highly Engaging: Interactive challenges captivate participants, keeping them hooked and actively involved.
  
  
• Inherently Educational: Designed puzzles convey essential product information in an engaging, memorable manner.
  
  
• Deeply Immersive: Participants live and breathe the brand, which strengthens connection and recall.
  
  
• Versatile and Adaptable: Tailored to fit any client, event, or marketing objective, from flashy launches to serious industry conferences.

Wrapping Up

Sequel Medical Technology’s venture into the world of trade shows set a new standard with its escape room extravaganza, illustrating how Interactive Entertainment Group turns a typical booth into a nexus of excitement and learning. This case study serves as a blueprint for companies eager to leave a lasting impression at their next industry event, proving that when it comes to making a splash, it’s not just the thought that counts—it’s the fun you pack into it.