AI technology is changing the live events industry with AI-powered tools being stood up in full force across the globe. But what takes an AI activation from an obvious parlor trick to a thoughtful chess move? The answer is strategy. It's less about what you do and more about how and why you do it.
Event attendees are curious and eager for this technology, and it's up to us—the experience architects—to make AI activations engaging, valuable, and connected to the brands they represent. Working in tandem with a strategic creative agency and event tech partner helps ensure AI activations pack the most powerful punch. It also opens the gate to a wealth of tools that make AI programming easy to achieve on site.
LEO Events and longtime partner Gramercy Tech work together to create strategy-driven AI experiences for clients. We've implemented this technology at recent events including this year's Connect Marketplace, held Aug 27-29 in Milwaukee, Wis., which brought together hundreds of event planners, DMCs, and other industry professionals, all eager to explore the future of event technology. This show also marked the debut of the Gramercy Cloud Platform (GCP), and the energy on the floor was exhilarating.
"GCP puts the power of experiential marketing and activation creation directly in the hands of event professionals, enabling them to execute their visions while maximizing valuable screen space and staying within budget," said Justin Pontier, account director at Gramercy Tech.
The platform is awe-inspiring and cost-effective—but beyond that, it seamlessly connects with registration software platforms already being used for many events. Event professionals aren't code writers, but that's no problem. This incredible product allows event coordinators to implement quick and easy activations without the need for a specialist or developer on site.
Unique AI activations bring benefits beyond entertainment to the event space. They're infinitely customizable. They can be tailored to perfectly align with and buoy up any theme. They encourage brand conversations and boost social media engagement. They even elicit greater attendee participation and interaction with event programming.
"GCP is an extremely versatile and impactful tool that can strategically enhance every part of events—icebreakers, networking, breakouts, and even interstitial content—while remaining brand and message forward," said Airika Gigas, LEO's senior vice president of sales and marketing.
The tools are trained to smoothly incorporate brand colors and other elements—but beyond that, they're engineered to be respectful of features such as gender and skin tone. "We work to ensure we're using the right AI models that are strict in terms of applying facial features, skin tones, and beyond," said Gramercy Tech founder Jeremy Patuto.
The AI experiences we craft for our clients have a purpose beyond entertainment. They encourage attendees to reflect on the brand messages of our clients, the ideas they want audiences to take home, mull over, and put into practice. If you're looking to incorporate purposeful AI at your next event, we'd love to help. Contact us at [email protected].
Try it out, for free—here.
