Los Angeles / Southern California

On January 22 at the Netflix Home Theater in Hollywood, Gwyneth Paltrow and members of the Goop Lab team celebrated their new Netflix show, which premieres today. At the event, which was produced by Agenc, guests posed in front of a blooming floral wall resembling a vulva created by the Petal Workshop.
This Week in Los Angeles: Mac Miller's Immersive Listening Party, Goop Lab's Suggestive Floral Display, a Cirque du Soleil-Inspired Photo Op
Los Angeles / Southern CaliforniaJanuary 24, 2020
HBO’s premiere of The Outsider took place on January 9 at the Directors Guild of America. Designer Billy Butchkavitz worked with HBO’s Anna Willey on the event, which took inspiration from the drama series’ key art. Images by Lighting handled lighting, Agile Eye Solutions handled large-scale decor elements and the press wall, and Town & Country handled event rentals. Audio came from Emerging Entertainment and catering came from the Food Matters, while Slay5 Media created a photo booth with a “dual identity” effect inspired by the Stephen King series. FireGroove offered sketch artists and a fingerprint analysis station, and DJ Johnny Knight performed.
This Week in Los Angeles: HBO’s Tree-Filled Premiere Party, Two Stylish T.C.A. Events, Sean Penn’s $5 Million Fund-Raiser
Los Angeles / Southern CaliforniaJanuary 17, 2020
Netflix’s Golden Globes party on Sunday had a shoe valet, where guests could trade their high heels for a comfortable pair of Netflix-branded slides. The party was produced by the company's Catherine McTiernan and Kelli Hill along with Best Events. See more: Golden Globes 2020: Event Design Ideas From the Weekend's Biggest Bashes
This Week in Los Angeles: Netflix's Shoe Valet, the Oscars Go Hostless, Previewing the Grammys Floral Design
Los Angeles / Southern CaliforniaJanuary 10, 2020
Earlier this month, Yahoo Mail tapped NVE Experience Agency to create an interactive pop-up called the Upgrade Arcade. Open at Americana at the Brand from December 7 to 8, the public activation showcased the brand's new mail app through interactive games; visitors earned tickets by racing to “unsubscribe” in a light-up game and by sorting emails on a giant Plinko-style board. Tickets could later be cashed in for prizes courtesy of Yahoo Shopping. “It was a fun, immersive way for consumers to interact with our new features IRL and gain deeper familiarity with the new and improved Yahoo Mail,” explained Kevin Schwoer, senior manager of global events for Verizon Media.
This Week in Los Angeles: the Golden Globes' All-Vegan Menu, the Rose Parade's 18 Million Flowers, Yahoo Mail's Interactive Pop-Up
Los Angeles / Southern CaliforniaJanuary 3, 2020
On December 11, Spotify hosted a listening party for Harry Styles's new album, Fine Line. The private fan event aimed to evoke the fictional seaside land of 'Eroda,' a reference from the singer's new song 'Adore You.' Held at a private home in Los Angeles, the gathering transported guests to Eroda with lush scenery, fishermen serving sashimi, boats docked on a small lake, staffers wearing branded raincoats, and a vignette called 'Harry's Little Blue Bedroom' (pictured). Styles himself made a surprise appearance at the event to hand out tickets to his December 13 show at the Forum, and fans were able to hear the new album in full.
This Week in Los Angeles: a Harry Styles Listening Party, 'Schitt's Creek's Sold-Out Pop-Up, Previewing the Golden Globes Menu
Los Angeles / Southern CaliforniaDecember 20, 2019
The San Diego Mission Bay Resort is slated to open in January after a $21 million renovation. The 357-room Mediterranean-inspired hotel, formerly known as the Hilton San Diego Resort & Spa, is located on the Mission Bay Park waterfront; it offers a 4,000-square-foot pool area, five tennis courts, a spa and fitness center, and an onsite restaurant. For events, there's more than 25,200 square feet of contiguous indoor space, including the 9,600-square-foot International Ballroom, plus a pavilion with large windows and garden views that holds as many 1,100. For outdoor events, spaces include the Bayside Terrace, which seats 600, plus an 8,670-square-foot garden with a built-in stage. A sand beach can be rented for events and teambuilding activities.
10 New San Diego Venues for 2019 Winter Meetings and Events
Los Angeles / Southern CaliforniaDecember 17, 2019
On December 5 and 6, Lady Gaga and Amazon opened the first Haus Labs Beauty pop-up. The two-day shop at the Grove included holiday-theme photo booths and other interactive spaces; Haus Labs' global artistry director Sarah Tanno was on site to offer pro makeup tips. Allied Experiential handled production.
This Week in Los Angeles: Lady Gaga's Pop-Up Shop, Virgin's Inaugural Music Festival, a Neon-Lined Event Entrance
Los Angeles / Southern CaliforniaDecember 13, 2019
Popular Toronto restaurant chain Fresh opened its first U.S. location, Fresh on Sunset, in September. Located in the former Serafina space in West Hollywood, the Ruth Tal eatery is entirely plant-based, offering a menu of vegan dishes plus a beverage program featuring vegan wine, botanical cocktails, kombucha on tap, and superfood smoothies and shakes. The 5,000-square-foot space has four distinct seating areas and two cocktail bars. A highlight for private events is the sun-filled atrium (pictured) that seats 25 in velvet banquettes, or can be combined with the terrace to hold 75 for receptions. The space is wired for sound and has hand-painted wallpaper, hanging greenery, and a wall of windows.
10 New Los Angeles Venues for 2019 Winter Meetings and Events
Los Angeles / Southern CaliforniaDecember 10, 2019
On November 23, JJLA founder Jeffrey Consoletti married his longtime partner, Robert Czechowicz, at the Bougainvillea Estate in Indio. Consoletti planned, produced, and designed the three-day affair himself; the weekend kicked off on Friday with a 200-guest 'Roasts & Toasts' comedy show and dinner, and ended on Sunday with a 'Bikinis & Martinis' recovery-theme event. The main ceremony and decor-heavy reception on Saturday had 280 guests and a performance by pop star Betty Who. Additional vendors included florals from Bold Blossoms, catering from A Dash & a Handful, lighting by Ultimate Lighting, and special effects from Pyro Spectaculars.
This Week in Los Angeles: a Top Event Producer's Three-Day Wedding, a Natural Disaster Dinner Party, Lionsgate's 'Knives Out' Pop-Up
Los Angeles / Southern CaliforniaDecember 6, 2019
Mirrored Media produced two buzzy Christmas tree lightings this week. First up was The Americana at Brand's annual Christmas show (pictured), held on November 14. The Nutcracker-inspired event was sponsored by Keck Medicine of USC and hosted by Ava Michelle, and drew nearly 20,000 people. And on November 17 was Christmas at the Grove, hosted by Leslie Odom Jr. with guests Ashley Tisdale, Kate Beckinsale, and Kate Mara. Los Angeles mayor Eric Garcetti was also on hand, alongside more than 32,000 attendees.
This Week in Los Angeles: Star-Studded Christmas Tree Lightings, Netflix's Charitable Holiday Activation, A.F.I. Fest's Last-Minute Shake-Up
Los Angeles / Southern CaliforniaNovember 22, 2019
The third West Coast edition of the Vulture Festival took place November 9 and 10 at the Hollywood Roosevelt. The pop culture-centric event featured a number of fun sponsor activations, including a Friends-inspired photo vignette from presenting sponsor AT&T, a poolside screening of A Star Is Born hosted by Virgin Voyages, a Heineken-sponsored green room, and a festival podcast from Mailchimp.
This Week in Los Angeles: Interactive Sponsor Activations, an Untraditional Gala Format, a Nostalgic Trade Show Booth
Los Angeles / Southern CaliforniaNovember 15, 2019
Opening in December is the first U.S. edition of Dumpling & Associates, a 90-day pop-up experience by artist collective ZJZM. The 5,500-square-foot, 14-room art exhibition will feature 'dumpling-theme installations that merge tradition, culture, design, optimism, and inclusivity,' according to press materials. It opens on December 3 at Row DTLA; early bird tickets are now on sale for $25.
This Week in Los Angeles: Maybelline's Subway-Inspired Beauty Event, a Dumpling-Theme Art Exhibit, Airbnb Shelters Wildfire Victims
Los Angeles / Southern CaliforniaNovember 1, 2019
On October 15, Billboard Latin's AMA's Fest celebrated top Latin music executives at Neuehouse Hollywood, where a geometric, eye-catching stage hosted performances by Dalex and Feid. The event was designed and produced by Shiraz Creative, with fabrication by Stoelt Productions, furniture by FormDecor, and florals by Of the Flowers. 'The stage elements were a bit challenging [because] daytime panel discussions used the video screen for sessions,' explained Stoelt Productions' Matt Stoelt. 'We pre-hung everything the night before and early in the morning, and then we took it all down until the two-hour changeover later that afternoon.'
This Week in Los Angeles: Kanye West's Phone-Free Listening Party, an Eye-Catching Stage Design, VidCon's New Event Exec
Los Angeles / Southern CaliforniaOctober 25, 2019
Independent research and treatment center City of Hope raised $4 million at its gala on October 10. Held at Barker Hangar, the event honored Epic Records C.E.O. Sylvia Rhone and featured a duet from Alicia Keys and Sara Bareilles, plus additional performances from Yolanda Adams and En Vogue. Larger-than-life letters spelling 'HOPE,' painted by artist Hueman, welcomed guests to the SO Events-produced gala.
This Week in Los Angeles: City of Hope's Star-Studded Gala, a CBD-Infused Baby Shower, a Fun Way to Showcase Honorees
Los Angeles / Southern CaliforniaOctober 18, 2019
The 10th anniversary of the Veuve Clicquot Polo Classic took place at Will Rogers State Historic Park on October 5. Drawing more than 7,500 attendees—including A-listers Julia Roberts, Kirsten Dunst, and Regina Hall—the stylish, champagne-filled event and polo match featured flower-covered photo ops, bright yellow details, and upscale food trucks and lawn games. BrownHot Events and Revelry Event Designers handled decor and production. New this year was the ultra-V.I.P. La Grande Dame Garden, which offered fieldside views and champagne bottle service for $1,900 per person.
This Week in Los Angeles: Veuve Clicquot's Stylish Polo Classic, a 'Breaking Bad' Pop-Up Restaurant, a Batman-Theme 5K Run
Los Angeles / Southern CaliforniaOctober 11, 2019
Energy bar company Lärabar teamed up with Pandora to host a music- and wellness-focused event on September 29 at Palihouse West Hollywood. The rooftop event was intended to showcase how both music and healthy eating fuel people's lives; the gathering offered healthy snacks and yoga, meditation, and dance classes, all accompanied by a live DJ. Producer Stoelt Productions designed the rainbow-colored event, which was inspired by the different Lärabar flavors; six glass panels were covered in colorful translucent vinyl, while six custom shade sails provided sun protection for guests.
This Week in Los Angeles: Lärabar's Music-Fueled Yoga Class, Red Bull's Basketball-Theme Hotel Takeover, the Staples Center's New Audio Tech
Los Angeles / Southern CaliforniaOctober 4, 2019
To launch its fall collection, Pandora jewelry worked with Abel McCallister Abel to paint an alley in downtown Los Angeles bright pink. Female graffiti artists, in collaboration with artist C. Finley, were tapped to paint a series of colorful wall murals; in an adjacent parking lot, guests at the August 28 launch event were welcomed by a giant, illuminated hashtag plus mirrored sculptures of the Pandora logo. An after-party took place in Hudson Loft, with catering by Patina and performances by Charli XCX and SZA.
This Week in Los Angeles: Pandora's Mirrored Logo Sculptures, an Emmys Video Booth, a New Line of Furniture Rentals
Los Angeles / Southern CaliforniaSeptember 27, 2019
V DTLA, an all-day eatery located below the Seven Grand Whiskey Bar downtown, opened its 5,600-square-foot venue on September 13. The stylish, European-inspired space, which takes over the historic Brock Jewelry store, includes street art, original mahogany display cases, and restored ceilings. The former jewelry vault now serves as a small dining space, and the bar is a re-creation of the original jewelry counter. The entire restaurant seats 200.
10 New Los Angeles Venues for 2019 Fall Meetings and Events
Los Angeles / Southern CaliforniaSeptember 26, 2019
Warner Bros. Consumer Productions hosted a 50th anniversary celebration for Scooby-Doo at its Burbank lot on September 13. The family-friendly event, produced in partnership with Movement Strategy, drew 350 people and included character appearances, face painting, a mural, and fun catering such as the 'Scooby Dooby Doo' hot dog from Pink's and the 'Scooby-Doo Loophole' churro from the Loop Churros. A cake took the form of the Mystery Machine van.
This Week in Los Angeles: A Carnival Run by Comedians, Scooby-Doo's Birthday Party, Cannabis-Infused Bouquets
Los Angeles / Southern CaliforniaSeptember 20, 2019
The second edition of Sephora's Sephoria House of Beauty took place September 7 and 8 at the Shrine Auditorium and Expo Hall. The convention featured eye-catching activations and photo ops from beauty brands, plus meet-and-greets and master classes with beauty experts. A mosaic wall promoted the brand's 'We Belong to Something Beautiful' campaign, which promotes diversity and inclusivity; guests were invited to paste photos of themselves on the wall. Sephoria was produced by Mosaic North America, Hargrove, and VOX Productions.
This Week in Los Angeles: Sephora's Inclusive Mosaic Wall, Pandora's Neon-Lined Freight Elevator, Updates on Hollywood Park
Los Angeles / Southern CaliforniaSeptember 13, 2019
The Los Angeles premiere of The Game Changers, director Louie Psihoyos's new documentary on the rise of plant-based eating in professional sports, took place at the Arclight Hollywood on Wednesday night. A greenery-filled after-party featuring vegan catering was held at the Sunset Room, with production by Kate Mazzuca and flowers and plants by Floral Crush Studio.
This Week in Los Angeles: a Greenery-Filled Movie Premiere, Teambuilding With Classic Cars, Scenes From L.A Times' The Taste
Los Angeles / Southern CaliforniaSeptember 6, 2019
Earlier this week, Bombay Sapphire launched its 'Painted by Everyone' art installation at Row DTLA. The project invites people around the country to log onto the gin brand's website and select a color and position on the canvas; robotic technology will then add it to the physical canvas. The 'social experiment,' as the brand calls it, is part of an ongoing #FindYourCanvas initiative focused on creativity. The painting will be displayed at next week's Other Art Fair L.A., where each participant will be credited as an exhibiting artist.
This Week in Los Angeles: Bombay Sapphire's Crowd-Sourced Mural, 'It: Chapter 2's Spooky Red Carpet, the La Brea Tar Pits' Big Makeover
Los Angeles / Southern CaliforniaAugust 30, 2019
Events at OUE Skyspace.
OUE Skyspace LA: The Premier Destination for Any Event
SponsoredAugust 27, 2019
To celebrate The Marvelous Mrs. Maisel's 20 Emmy nominations, Amazon Prime Video brought 1959 prices to Los Angeles on August 15. The brand offered discounts at nearly 40 locations across the city, including 30-cent gas at a Chevron in Santa Monica, $40 stays at the Hollywood Roosevelt, and 50-cent movie tickets. Overall, a whopping 10,000 gallons of gas were pumped, 4,000 items were consumed at Mel's Drive-In, and 1,350 people got blowouts at Drybar. 'There were even fans who dressed up in '50s fashions to match the prices,' said Mike Benson, head of marketing for Amazon Studios, in a press release. 'We love creating fun experiences for our customers that connect them to our series in new ways, and ‘Maisel Day’ was a great success.”
This Week in Los Angeles: Amazon's City-Wide Stunt, a Tech-Infused Floral Exhibit, Previewing D23 Expo
Los Angeles / Southern CaliforniaAugust 23, 2019
Beautycon Festival L.A. took over the Los Angeles Convention Center from August 10 to 11 with speakers including Priyanka Chopra, Anastasia Soarer, Huda Kattan, and Ciara. The weekend marked the debut of #ialso, Beautycon's new partnership with Shopify providing resources for young entrepreneurs. There was also a vending machine that exchanged prizes for Twitter posts, plus the usual mix of creative, photo-friendly booths; check out some highlights here.
This Week in Los Angeles: Creative Trade Show Booths, Canceled Emmys Parties, a Music Festival Run Entirely By Women
Los Angeles / Southern CaliforniaAugust 16, 2019
The 30,000-square-foot Weedmaps Museum of Weed opened on August 1 and runs through September 29. The photo-friendly space in Hollywood has a series of interactive rooms and exhibits aimed at upending stereotypes and stigmas, taking on topics such as racially disparate law-enforcement policies, the war on drugs under former presidents Richard Nixon and Ronald Reagan, the latest medical marijuana breakthroughs, and more. Weedmaps worked with creative agency Virtue and producers Let's Play Production on the project.
This Week in Los Angeles: the Emmys' After-Party Design, a Pop-Up Museum of Weed, a Table Made From 2,500 Peaches
Los Angeles / Southern CaliforniaAugust 9, 2019
Art of Everyone turns the audience into the artist. Essentially, a 'conductor' stands behind a large canvas and begins outlining an image using a laser pointer. Participants stand on the other side of the canvas and apply paint by following the laser. The result is a high-quality work of art crowd-sourced by attendees. Art styles can range from portraits to abstract to landscapes and still lifes. Art of Everyone has appeared at events such as the World Business Forum and Content Marketing World, and has also created public activations for brands around the U.S.
15 New Products, Ideas & Trends for Your Next Event
Programming & EntertainmentAugust 8, 2019
The Museum of Illusions in Hollywood has opened a new permanent exhibit called the Upside Down House. Seven rooms—including a bedroom, a kitchen, and a living room—offer colorful, interactive photo ops where guests appear to be hanging from the ceiling.
This Week in Los Angeles: An Upside-Down Photo Op, a Tree Made of Paper Swans, Two Top PR Firms to Merge
Los Angeles / Southern CaliforniaAugust 2, 2019