Los Angeles / Southern California

Warner Bros. Consumer Productions hosted a 50th anniversary celebration for Scooby-Doo at its Burbank lot on September 13. The family-friendly event, produced in partnership with Movement Strategy, drew 350 people and included character appearances, face painting, a mural, and fun catering such as the 'Scooby Dooby Doo' hot dog from Pink's and the 'Scooby-Doo Loophole' churro from the Loop Churros. A cake took the form of the Mystery Machine van.
This Week in Los Angeles: A Carnival Run by Comedians, Scooby-Doo's Birthday Party, Cannabis-Infused Bouquets
Los Angeles / Southern CaliforniaSeptember 20, 2019
The second edition of Sephora's Sephoria House of Beauty took place September 7 and 8 at the Shrine Auditorium and Expo Hall. The convention featured eye-catching activations and photo ops from beauty brands, plus meet-and-greets and master classes with beauty experts. A mosaic wall promoted the brand's 'We Belong to Something Beautiful' campaign, which promotes diversity and inclusivity; guests were invited to paste photos of themselves on the wall. Sephoria was produced by Mosaic North America, Hargrove, and VOX Productions.
This Week in Los Angeles: Sephora's Inclusive Mosaic Wall, Pandora's Neon-Lined Freight Elevator, Updates on Hollywood Park
Los Angeles / Southern CaliforniaSeptember 13, 2019
The Los Angeles premiere of The Game Changers, director Louie Psihoyos's new documentary on the rise of plant-based eating in professional sports, took place at the Arclight Hollywood on Wednesday night. A greenery-filled after-party featuring vegan catering was held at the Sunset Room, with production by Kate Mazzuca and flowers and plants by Floral Crush Studio.
This Week in Los Angeles: a Greenery-Filled Movie Premiere, Teambuilding With Classic Cars, Scenes From L.A Times' The Taste
Los Angeles / Southern CaliforniaSeptember 6, 2019
Earlier this week, Bombay Sapphire launched its 'Painted by Everyone' art installation at Row DTLA. The project invites people around the country to log onto the gin brand's website and select a color and position on the canvas; robotic technology will then add it to the physical canvas. The 'social experiment,' as the brand calls it, is part of an ongoing #FindYourCanvas initiative focused on creativity. The painting will be displayed at next week's Other Art Fair L.A., where each participant will be credited as an exhibiting artist.
This Week in Los Angeles: Bombay Sapphire's Crowd-Sourced Mural, 'It: Chapter 2's Spooky Red Carpet, the La Brea Tar Pits' Big Makeover
Los Angeles / Southern CaliforniaAugust 30, 2019
Events at OUE Skyspace.
OUE Skyspace LA: The Premier Destination for Any Event
SponsoredAugust 27, 2019
To celebrate The Marvelous Mrs. Maisel's 20 Emmy nominations, Amazon Prime Video brought 1959 prices to Los Angeles on August 15. The brand offered discounts at nearly 40 locations across the city, including 30-cent gas at a Chevron in Santa Monica, $40 stays at the Hollywood Roosevelt, and 50-cent movie tickets. Overall, a whopping 10,000 gallons of gas were pumped, 4,000 items were consumed at Mel's Drive-In, and 1,350 people got blowouts at Drybar. 'There were even fans who dressed up in '50s fashions to match the prices,' said Mike Benson, head of marketing for Amazon Studios, in a press release. 'We love creating fun experiences for our customers that connect them to our series in new ways, and ‘Maisel Day’ was a great success.”
This Week in Los Angeles: Amazon's City-Wide Stunt, a Tech-Infused Floral Exhibit, Previewing D23 Expo
Los Angeles / Southern CaliforniaAugust 23, 2019
Beautycon Festival L.A. took over the Los Angeles Convention Center from August 10 to 11 with speakers including Priyanka Chopra, Anastasia Soarer, Huda Kattan, and Ciara. The weekend marked the debut of #ialso, Beautycon's new partnership with Shopify providing resources for young entrepreneurs. There was also a vending machine that exchanged prizes for Twitter posts, plus the usual mix of creative, photo-friendly booths; check out some highlights here.
This Week in Los Angeles: Creative Trade Show Booths, Canceled Emmys Parties, a Music Festival Run Entirely By Women
Los Angeles / Southern CaliforniaAugust 16, 2019
The 30,000-square-foot Weedmaps Museum of Weed opened on August 1 and runs through September 29. The photo-friendly space in Hollywood has a series of interactive rooms and exhibits aimed at upending stereotypes and stigmas, taking on topics such as racially disparate law-enforcement policies, the war on drugs under former presidents Richard Nixon and Ronald Reagan, the latest medical marijuana breakthroughs, and more. Weedmaps worked with creative agency Virtue and producers Let's Play Production on the project.
This Week in Los Angeles: the Emmys' After-Party Design, a Pop-Up Museum of Weed, a Table Made From 2,500 Peaches
Los Angeles / Southern CaliforniaAugust 9, 2019
Art of Everyone turns the audience into the artist. Essentially, a 'conductor' stands behind a large canvas and begins outlining an image using a laser pointer. Participants stand on the other side of the canvas and apply paint by following the laser. The result is a high-quality work of art crowd-sourced by attendees. Art styles can range from portraits to abstract to landscapes and still lifes. Art of Everyone has appeared at events such as the World Business Forum and Content Marketing World, and has also created public activations for brands around the U.S.
15 New Products, Ideas & Trends for Your Next Event
Programming & EntertainmentAugust 8, 2019
The Museum of Illusions in Hollywood has opened a new permanent exhibit called the Upside Down House. Seven rooms—including a bedroom, a kitchen, and a living room—offer colorful, interactive photo ops where guests appear to be hanging from the ceiling.
This Week in Los Angeles: An Upside-Down Photo Op, a Tree Made of Paper Swans, Two Top PR Firms to Merge
Los Angeles / Southern CaliforniaAugust 2, 2019
Create & Cultivate hosted its inaugural Self-Care Summit at Hudson Loft on Saturday. More than 500 women listened to talks from Giada De Laurentiis, Tess Holliday, Whitney Port, founder Jaclyn Johnson, and more on topics including self-love and motherhood. Signage throughout the space had inspirational phrases such as 'Progress not perfection' and 'Life is tough but so are you.'
This Week in Los Angeles: Dodger Stadium Renovations, Create & Cultivate's New Summit, Nat Geo's T.C.A. Showcase
Los Angeles / Southern CaliforniaJuly 26, 2019
The 25,000-square-foot I Like Scary Movies experience in Miracle Mile wrapped up this week after a three-month run. The pop-up art installation immersed attendees in reimagined takes on The Shining, Beetlejuice, A Nightmare on Elm Street, IT, and The Lost Boys. The photo op-friendly space was created by experiential artist Maximillian of Ultra Productions, who has previously created brand stunts and activations such as La La Land-inspired aerial dancers at City Hall and Dodger Stadium's drone light show for the premiere of Wonder Woman.
This Week in Los Angeles: a Beetlejuice-Inspired Photo Op, a Rose Petal-Filled Hotel Lobby, New Immersive Theater Technology
Los Angeles / Southern CaliforniaJuly 19, 2019
To promote the return of Nickelodeon's All That sketch comedy series, the network opened a pop-up dining experience this week that's inspired by the old Good Burger sketch starring Kenan Thompson and Kel Mitchell. Open through the end of 2019, the nostalgic space—created by the same team behind the recent 'Saved by the Max' pop-up—serves food from local chef Alvin Cailan, founder of Eggslut. The pop-up, which was designed by multidisciplinary artist Floyd A. Davis IV, also has photo moments, games, merchandise, and, as fans can appreciate, plenty of orange soda.
This Week in Los Angeles: Nickelodeon's 'Good Burger' Pop-Up, Louis Vuitton's Colorful Exhibition, 'The Lion King's World Premiere
Los Angeles / Southern CaliforniaJuly 12, 2019
Opened in June, the Guild Hotel in downtown San Diego is part of Marriott’s Tribute Portfolio. Originally an Army-Navy YMCA, the eight-floor, 162-room boutique hotel retains its original façade. There are five distinct venues: the Grace Ballroom at 3,500 square feet with room for 300 seated guests; Society Ballroom, a 3,870-square-foot-space that seats 300; the Council Room, a 510-square-foot conference room designed for 20 seated guests; the Garden Terrace, a 4,200-square-foot outdoor space that accommodates 400 guests; and the Society Lounge, a velvet draped 425-square-foot area with room for 30.
10 New San Diego Venues for 2019 Summer Entertaining and Events
Los Angeles / Southern CaliforniaJuly 9, 2019
Virgin Atlantic celebrated its new route connecting Los Angeles to Manchester, England, with an event in downtown L.A. on June 22. Produced by Inspira Marketing, the party blended the two cultures with artists, musicians, and chefs from both cities. Travel-theme details included airplane props and custom luggage tags, and a greenery-covered lounge had details such as flowers held in rain boots.
This Week in Los Angeles: a Bar Made of Ladders, a Greenery-Covered Lounge, a Marijuana-Focused Museum
Los Angeles / Southern CaliforniaJune 28, 2019
MPIOC hosted its awards and installation dinner at the Richard Nixon Library & Museum in Yorba Linda on June 12. The red carpet was flanked by live entertainers from Champagne Creative Group, while the pink-hued dining space was inspired by Nikolo Kotzev’s Nostradamus Rock Opera and Sofia Coppola’s Marie Antoinette. Elite Productions International handled event design and florals, while rentals came from Bright Event Rentals.
This Week in Los Angeles: a Video Booth for 'The Good Place,' an Alamo Drafthouse Update, Previewing PCMA EduCon
Los Angeles / Southern CaliforniaJune 21, 2019
Post 43, an American Legion space originally built in 1919, is slated to reopen this summer after a $6 million renovation. While the historic venue still aims to support the veteran community, it now doubles as an event space. The highlight is a 6,000-square-foot theater that seats 484; the first five rows are removable. Other spaces include a two-story rotunda that seats 30 or holds 80 for receptions, a trophy room that seats 25 or holds 40 for receptions, and a meeting room that seats 28 or holds 60 for receptions and has an 85-inch flatscreen TV. The venue also has a full commercial kitchen, plus parking for 125 cars. Phase one of the renovation is slated to open in July; two additional phases will renovate the basement and second story, adding additional event space.
10 New Los Angeles Venues for 2019 Summer Entertaining and Events
Los Angeles / Southern CaliforniaJune 18, 2019
To promote its new spicy chicken strips, Jack in the Box teamed up with Bustle to host Jack's House of Crunch, a pop-up open to the public May 31-June 1. The art gallery-inspired space had a sculpture of a chicken strip in dipping sauce, plus a photo-friendly pit of foam chicken strips, fragrances inspired by dipping sauces, and an ASMR experience. The pop-up was intended to emphasize 'all the senses, from the spice, smell, and more,' according to Sheena Dougher, director of customer experience and marketing communications for Jack in the Box and Liz Culley, sales director for Bustle. “[It] delivered this unique experience to each guest that walked through the door in true Jack style that was bold, cheeky, fun and interactive.' Carat, ENTER, and Cashmere also worked on the event, and Schaffer created food options that infused the spicy chicken strips.
This Week in Los Angeles: a Jack in the Box ASMR Experience, 'The Marvelous Mrs. Maisel's 16-Foot Plungers, Premiere Party Rents' 30th Anniversary
Los Angeles / Southern CaliforniaJune 7, 2019
Beauty brand Elizabeth Arden launched its latest sunscreen with a garden party hosted by Reese Witherspoon on May 15. Held at a private home in Beverly Hills, the colorful, summery event included oversize floral displays and subtle branding. BrownHot Events handled production.
This Week in Los Angeles: a Flower-Filled Pool Party, a Gin-Theme 'Alice in Wonderland' Pop-Up, Aquarium of the Pacific's New Wing
Los Angeles / Southern CaliforniaMay 24, 2019
Apparel brand Nautica teamed up with actress Brooke Burke to host a benefit dinner for the Nautica Malibu Triathalon and Children’s Hospital Los Angeles. Held in Malibu in late April, the summery event had centerpieces with sailboats and other appropriately nautical props from Host Boutique Events, plus a catered dinner from plant-based chef Tal Ronnen.
This Week in Los Angeles: Nautica's Summery Centerpieces, Alaska Airlines' Tinsel Chandelier, Taco Bell's Pop-Up Hotel
Los Angeles / Southern CaliforniaMay 17, 2019
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Southern California's Top 100 Events 2019
Top 100 EventsMay 14, 2019
For an early Mother's Day celebration, Tiffany & Co. invited Angelenos to have 'Breakfast at Tiffany's' at the brand's Beverly Hills location. The two-day pop-up breakfast cafe ran from May 4 to 5; all proceeds from the $45-per-head menu went to nonprofit Baby2Baby. The outdoor cafe, which was produced by the brand in-house, used Tiffany & Co.'s blue color-block tableware.
This Week in Los Angeles: Tiffany & Co.'s Pop-Up Cafe, the Recording Academy's New C.E.O., Michael Cimarusti's First James Beard Award
Los Angeles / Southern CaliforniaMay 10, 2019
WE Day California took place at the Forum on April 25. The activism-focused event drew 16,000 high-school students and educators, and it was hosted by Neil Patrick Harris. Speakers and performers at the Allstate Foundation- and Unilever-sponsored event included Natalie Portman, Meghan Trainor, Mahershala Ali, and Hailee Steinfeld (pictured). Portions of the event will be included in a national televised special airing on ABC in August.
This Week in Los Angeles: Dr. Scholl's Disco-Theme Anniversary, a Star-Studded Day of Activism, the Convention Center's Massive New Mural
Los Angeles / Southern CaliforniaMay 3, 2019
To promote Amazon Prime's upcoming series Good Omens—starring Michael Sheen, David Tennant, and Jon Hamm—the company worked with creative production agency Tool on an attention-grabbing stunt through the streets of Los Angeles. The Chattering Order of St. Beryl, a group of Satan-loving nuns featured in the original Good Omens novel, sang a cappella covers at LACMA, the Grove, and other tourist attractions.
This Week in Los Angeles: a Choir of Satanic Nuns, a Balloon-Filled Kardashian Birthday, the Magic Castle's New Chef
Los Angeles / Southern CaliforniaApril 26, 2019
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TBD San Diego: Gallery III
Los Angeles / Southern CaliforniaApril 22, 2019
A kick-off for Los Angeles Fashion Week, official venue partner the Petersen Automotive Museum hosted its latest 'Cars & Fashion' runway show on March 22. The evening featured a cocktail reception, a runway show with designs from Naeem Khan, and an after-party in various spaces throughout the museum.
This Week in Los Angeles: Fashion Week's Kick-Off Event, PopSugar's Confetti Shower, a New Teambuilding Venue
Los Angeles / Southern CaliforniaMarch 29, 2019
Egg-theme pop-up Egg House will open a Los Angeles location on March 20 for a one-month run. Located in a 12,000-square-foot venue in West Hollywood, the photo-friendly space will have 12 scenes that depict local attractions such as a pink and blue basketball court inspired by the Staples Center and a beach scene depicting the Santa Monica Pier (pictured). The exhibit will be larger than its previous stops in New York and Shanghai; click here to read about last year's New York edition.
This Week in Los Angeles: An Egg-Theme Pop-Up, 'Captain Marvel's High-Flying Premiere, the Michelin Guide's Return to L.A.
Los Angeles / Southern CaliforniaMarch 8, 2019
To celebrate the opening of the new Hyatt Place Pasadena on February 20, the hotel brand teamed up with Innovate Marketing Group to host an Instagram-friendly celebration. The lobby featured an organza balloon display, costumed greeters, and a floral hedge wall with the letters 'HP.' Other highlights included branded cake pops and a leather keychain monogramming station. The hotel has 189 rooms and three meeting spaces.
This Week in Los Angeles: a Balloon-Filled Hotel Opening, Inside the New Star Wars: Galaxy's Edge Theme Park, the Challenges of 2020's Abbreviated Award Season
Los Angeles / Southern CaliforniaMarch 1, 2019