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  1. Venues & Destinations
  2. United States
  3. Miami / South Florida

Miami Home Show Grows Exhibitor and Attendance Numbers

D. Channing Muller
September 10, 2010

The five-day Miami Home Design and Remodeling Show returned to the Miami Beach Convention Center Friday through Tuesday for its 35th year. The combined trade and consumer show saw an uptick in exhibitors and attendance, with more than 800 booths, a 6 percent increase over last year, and nearly 65,000 attendees, 7 percent more than in 2009.

Larry Perl, executive director of event organizer Home Show Management Corporation, credits the growth to increased and earlier on-air and print advertising throughout the city. "We were trying to make more noise and got more things going sooner," Perl said.

The company began advertising locally in newspapers and magazines and on billboards and street signs six weeks prior to the showβ€”about two weeks sooner than previous years. Partnerships with local media like The Miami Herald, which offered discounted tickets ranging from $8 to a half-price $5 ticket on specific days of the show, also added to the attendance increase.

With regard to exhibitors, more direct mailings and earlier solicitation helped drive the numbers up. "We're always promoting multiple shows, so we have to keep our name in front of them," said Perl, who noted the company coordinates four shows annually, alternating between the Miami Beach Convention Center and the Greater Fort Lauderdale/Broward County Convention Center.

In addition to exhibiting companies' offerings, home design organizations like the National Kitchen and Bath Association and HGTV star Krista Watterworth led design consultations and discussion on the main stage of the show floor. Home Show Management also partnered five interior designers with local TV personalities to create showcase rooms in the convention center's breakout areas. 

The next show is scheduled for December 3 to 5 in Fort Lauderdale.

E19064standalone
Photo: Pedro Galvez for BizBash
The Christmas Palace created a 'Light Up the Holidays' display on the exhibit floor to showcase ways consumers can decorate their homes for the holidays.
The Christmas Palace created a "Light Up the Holidays" display on the exhibit floor to showcase ways consumers can decorate their homes for the holidays.
Photo: Pedro Galvez for BizBash
The event experienced an uptick in exhibitors this year with more than 800 on the show floor.
The event experienced an uptick in exhibitors this year with more than 800 on the show floor.
Photo: Pedro Galvez for BizBash
Home Show Management partnered designers with local TV personalities like Jacey Birch from WPLG Channel 10 to design a showcase room.
Home Show Management partnered designers with local TV personalities like Jacey Birch from WPLG Channel 10 to design a showcase room.
Photo: Pedro Galvez for BizBash
Krista Watterworth, host of HGTV's Save My Bath, hosted design seminars on the main stage in the afternoon on Saturday and Sunday.
Krista Watterworth, host of HGTV's Save My Bath, hosted design seminars on the main stage in the afternoon on Saturday and Sunday.
Photo: Pedro Galvez for BizBash
Culinary equipment companies provided guests hands-on demonstrations of their knives and kitchen tools.
Culinary equipment companies provided guests hands-on demonstrations of their knives and kitchen tools.
Photo: Pedro Galvez for BizBash
Home decor companies and manufacturers created pop-up rooms to showcase their products.
Home decor companies and manufacturers created pop-up rooms to showcase their products.
Photo: Pedro Galvez for BizBash
Rock Star Pools displayed its waterfalls and pool deck options with a working outdoor display.
Rock Star Pools displayed its waterfalls and pool deck options with a working outdoor display.
Photo: Pedro Galvez for BizBash
Poster artist Stephen Gameson used a white booth to draw attention to his colorful artwork.
Poster artist Stephen Gameson used a white booth to draw attention to his colorful artwork.
Photo: Pedro Galvez for BizBash
Strauss Lighting showcased its crystal chandelier collection in its booth space.
Strauss Lighting showcased its crystal chandelier collection in its booth space.
Photo: Pedro Galvez for BizBash
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