The smell of hair products and the sound of loud music filled the Orange County Convention Center Sunday and Monday as more than 600 beauty industry exhibitors staged elaborate demonstrations to attract the attention of attendees at the Premiere Orlando International Beauty Event. Organizers estimate more than 50,000 beauty professionals—from novices to veterans—walked the aisles of the trade show to learn about new products and techniques. Here’s a look at how exhibitors stood out from the crowd.
Pravana
Photo: Mitra Sorrells/BizBash
Supreme Hair
Photo: Mitra Sorrells/BizBash
BaByliss Pro
Photo: Mitra Sorrells/BizBash
L'Anza
Photo: Mitra Sorrells/BizBash
Bio Ionic
Photo: Mitra Sorrells/BizBash
TIGI
Photo: Mitra Sorrells/BizBash
Tressa
Photo: Mitra Sorrells/BizBash
Farouk Systems
Photo: Mitra Sorrells/BizBash
Aveda
Photo: Mitra Sorrells/BizBash