More than 52,000 beauty industry professionals from all 50 states and more than 22 countries packed the Orange County Convention Center Saturday through Monday for the Premiere Orlando International Beauty Event. The annual trade show is one of the largest for this industry and includes more than 180 education sessions and products from more than 600 exhibitors. The show floor is a case study in sensory overload—with loud music, bright lights, and the scent of hair products filling the room. Here are strategies from 12 exhibitors that were seen and heard above the noise.
Keratin Complex at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Wella at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
BaByliss Pro at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Moroccan Oil at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Redken at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Matrix at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Cuccio Naturalé at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Sam Villa at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Dashing Diva at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Peter Coppola at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Bio Ionic at the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash
Silhouet-Toneat the Premiere Orlando International Beauty Event
Photo: Mitra Sorrells/BizBash