Toyota Uses Family-Friendly Activities to Launch Prius on Nationwide Tour
To showcase the vehicle’s roominess, Toyota created the “Prius Cargo Challenge,” an opportunity for families to race against the clock to fill the vehicle with blankets, stuffed animals, and other materials. In each city, the fastest team each day received prizes, such as a $100 gift card to the Bass Pro Shops at the Orlando stop. Consumers could also play a game similar to Plinko for a chance to win items, such as reusable lunch bags or bamboo utensils. To create an opportunity for parents to talk to product specialists about the vehicle, Toyota offered an art station to entertain children with activities such as spin art and coloring.
At each stop on the tour, the company displayed at least one Prius V and a Prius third-generation vehicle that served as a photo booth. The tour began in September in Oakland, California, and concludes December 19 at the San Diego Zoo.
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