BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. Canada
  3. Toronto

Luminato Takes Over Office Tower Lobby, Urban Park for Opening Night Party

Susan O'Neill
June 15, 2010

Since its inception in 2007, the Luminato Toronto Festival of Arts & Creativity has developed a reputation for holding its opening night party in a new and unexpected venue. This year, the festival's organizers held true to that goal with an invite-only event for 1,200 guests, co-hosted with Giorgio Armani, Friday in the lobby of the Bay Adelaide Centre and the adjoining Arnell Plaza.

โ€œWe reinvent ourselves every year, especially with this notion that our party will never be at an expected place for a party and never at the same location twice,โ€ said Luminato C.E.O. Janice Price, who joked that festival staff hang around construction sites scoping out possible venues for future galas. Past venues have included Brookfield Place, the Royal Ontario Museum, and Canada's National Ballet School.

โ€œBay Adelaide Centre being so new was important to us. People havenโ€™t had the experience of being in that space yet,โ€ Price said of the 51-storey office tower, which opened in the downtown core in June 2009. Price said the festival's successful launch at Brookfield Placeโ€”also owned by Brookfield Properties Ltd.โ€”in the first year was another factor in the venue selection. And the lobbyโ€™s south corridor features a permanent light installation by artist James Turrell. โ€œWe thought, 'What could be more perfect for Luminato?'โ€ Price said.

Price and festival event specialist Leesa Butler called on Barbara Hershenhorn of Party Barbara Co. to design and produce the event for the fourth consecutive year. Guests walked an 80-foot Luminato blue carpet along the south corridor of the lobby to reach the main party spaceโ€”a 17,500-square-foot tent erected in Arnell Plaza, a half-acre public park on Adelaide Street.

Hershenhorn incorporated the plaza's trees and concrete benches into the decor, which featured three LED chandeliers designed by Westbury National Show Systems and a variety of large floral spheresโ€”designed by Party Barbara Co. and created by Emblemโ€”suspended from the ceiling. Illuminated cocktail tables and stools, a new offering from Furnishings by Corey, cast a Luminato blue hue inside the tent.

As in past years, the party also included a V.I.P. lounge sponsored by Giorgio Armani and created by the event management company Cinco. V.I.P. guests walked a black carpet, posing for photos at a branded step-and-repeat on the way to the brandโ€™s black and white lounge. Curved black walls bearing images of Armani beauty products separated the space from the main party area. Makeup artists offered touch-ups at two stations, and wine consultant and sommelier Anne Martin offered fragrance and wine pairings based on a short personality quiz.

Liberty Group Catering served a selection of hors dโ€™oeuvres like Peking duck lettuce wraps and goat cheese ravioli as well as mini passed plates with dishes like tempura shrimp cocktail with butter lettuce and wasabi ketchup served in a slanted glass bowl and charred Viet lamb sirloin with organic greens, black radish, mango and crisp lotus root served in a Chinese takeout box.

The eveningโ€™s entertainment played up the diva theme that runs through the festivalโ€™s programming this year. The debut of Rufus Wainwrightโ€™s opera Prima Donna set the tone for much of the music being featured this year, Price said. Performances at the party included sets by John Alcorn, Layla Zoe, Dione Taylor, and Shakura Sโ€™Aida. Meanwhile, Sass Jordan, Jully Black, and Melanie Fiona took the diva theme to Yonge-Dundas Square Friday for a free opening night concert.

E18598standalone
Photo: Nikki Leigh McKean for BizBash
Guests walked an 80-foot Luminato blue carpet through the south corridor of the lobby at the Bay Adelaide Centre, which features a permanent light installation by James Turrell.
Guests walked an 80-foot Luminato blue carpet through the south corridor of the lobby at the Bay Adelaide Centre, which features a permanent light installation by James Turrell.
Photo: Nikki Leigh McKean for BizBash
Event producer Barbara Hershenhorn enclosed Arnell Plaza, a half-acre urban park adjacent to the Bay Adelaide Centre, with a 17,500-square-foot tent from Regal Tent Productions Ltd.
Event producer Barbara Hershenhorn enclosed Arnell Plaza, a half-acre urban park adjacent to the Bay Adelaide Centre, with a 17,500-square-foot tent from Regal Tent Productions Ltd.
Photo: Nikki Leigh McKean for BizBash
Entertainment included performances by John Alcorn, Layla Zoe, Dione Taylor, and Shakura S'Aida.
Entertainment included performances by John Alcorn, Layla Zoe, Dione Taylor, and Shakura S'Aida.
Photo: Nikki Leigh McKean for BizBash
Illuminated cocktail tables and stools, two new products from Furnishings by Corey, cast a blue light throughout the tent.
Illuminated cocktail tables and stools, two new products from Furnishings by Corey, cast a blue light throughout the tent.
Photo: Nikki Leigh McKean for BizBash
Large floral spheres, designed by Party Barbara Co. and created by Emblem, hung at varying heights from the ceiling of the tent.
Large floral spheres, designed by Party Barbara Co. and created by Emblem, hung at varying heights from the ceiling of the tent.
Photo: Nikki Leigh McKean for BizBash
Event management firm Cinco designed the Giorgio Armani V.I.P. lounge.
Event management firm Cinco designed the Giorgio Armani V.I.P. lounge.
Photo: Nikki Leigh McKean for BizBash
The Bachelorette's Justin Rego took part in a fragrance and wine pairing offered by wine consultant Anne Martin in the V.I.P. lounge.
The Bachelorette's Justin Rego took part in a fragrance and wine pairing offered by wine consultant Anne Martin in the V.I.P. lounge.
Photo: Nikki Leigh McKean for BizBash
Giorgio Armani makeup artists offered touch-ups in the V.I.P. lounge.
Giorgio Armani makeup artists offered touch-ups in the V.I.P. lounge.
Photo: Nikki Leigh McKean for BizBash
Servers passed mini plates from Liberty Entertainment Group Catering with dishes like wild mushroom beggar's purses served with grilled asparagus, rhubarb compote, and hollandaise sauce.
Servers passed mini plates from Liberty Entertainment Group Catering with dishes like wild mushroom beggar's purses served with grilled asparagus, rhubarb compote, and hollandaise sauce.
Photo: Nikki Leigh McKean for BizBash
Bowls filled with blue and yellow Luminato buttons topped cocktail tables throughout the tent.
Bowls filled with blue and yellow Luminato buttons topped cocktail tables throughout the tent.
Photo: Nikki Leigh McKean for BizBash
Latest in Toronto
Warwick Le Crystal – Montréal
Canada
5 New Venues in East Canada for Fall 2023 Meetings and Events
Great Canadian Casino Resort Toronto
Canada
6 New Venues in East Canada for Summer 2023 Meetings and Events
Hyatt Centric Ville-Marie Montréal
Canada
5 New Venues in East Canada for Spring 2023 Meetings and Events
Muir, Autograph Collection
Canada
5 New Venues in East Canada for Fall 2022 Meetings and Events
Related Stories
E18560standalone
Toronto
CTV Hosts Upfront at Unfinished Thompson Toronto Hotel
For the Love of Cake's maple-bacon cupcake
Toronto
2 New Toronto Cupcake Shops
Twist Gallery
Toronto
Twist Gallery: An Artsy Event Space on Queen West
The Pick-Up Shot station
Toronto
Harley-Davidson Benefit Creates Studio Back Lot With Screen Test, Kissing Scene Stations
More in Toronto
Canada
5 New Venues in East Canada for Fall 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.
Warwick Le Crystal – Montréal
Canada
6 New Venues in East Canada for Summer 2023 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in East Canada.
Great Canadian Casino Resort Toronto
Canada
5 New Venues in East Canada for Spring 2023 Meetings and Events
Take an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in East Canada.
Hyatt Centric Ville-Marie Montréal
Canada
5 New Venues in East Canada for Fall 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in East Canada.
Muir, Autograph Collection
Toronto
9 New Venues in Toronto for Summer 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meetings and event spaces, and more recently opened in Toronto.
Altea Active Liberty Village
Toronto
10 New Venues in Toronto for Spring 2022 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Toronto.
Gladstone House
Most Popular
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: Sephora
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
Brands & Event Pros
Industry Innovators 2025: Chase
Toronto
10 New Venues in Toronto for Fall 2021 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Toronto.
Harriet's Toronto
Toronto
5 New Venues in Toronto for Summer 2021 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more recently opened in Toronto.
Lavender Menace
Event Production & Fabrication
How Pride Toronto Plans to Pull Off a 'Phygital' Festival
The 40-year-old festival's executive director explains how the team is hosting over 70 individual events, including weekly online programming, a virtual parade and a series of physically distanced art installations.
Trans Pride, seen here in 2019, will take place virtually this year along with Dyke Pride and the Pride Parade.
Toronto
5 New Venues in Toronto for Spring 2021 Meetings and Events
Take a peek at these buzz-worthy restaurants, hotels, meeting and event spaces and more that recently opened in Toronto.
Minami Toronto
North America
18 Most Anticipated Event Venues in Canada for 2021
These soon-to-open hotels, restaurants and other event venues are ideal spots for your 2021 gatherings.
W Toronto's rooftop bar and restaurant
Canada
This Week in Canada: a Scuba Santa Show, Massey Hallโ€™s Massive Renovation, Canadian Live Music Initiatives, and More
BizBash's new Canada-focused column covers the week's biggest event news.
For its 15th year, Montreal’s electronic dance party Igloofest is being moved online from Jan. 14 to Feb. 6, 2021.
Page 1 of 83
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.