Trade Shows

15 Attention-Grabbing Booths From Natural Products Expo West 2025

From plenty of product launches to a giant inflatable butt, this year’s trade show featured eye-catching showcases from new and established brands in the consumer packaged goods space.

Mary’s Gone Crackers

CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show

Here's how brands like Delta, Bose, Pinterest, Abbott, and Amazon Ring stood out among the show's 4,500 exhibitors.

Delta Air Lines

MJBizCon 2024: How This Cannabis Trade Show Fuels the Fire for the Industry

The largest B2B cannabis event brought 30,000 attendees to Las Vegas and more than doubled its partnerships this year.

MJBizCon took place Dec. 4-6 at the Las Vegas Convention Center.

How This Cybersecurity Conference Handled an Unexpected Increase in Attendance

CrowdStrike's Fal.Con 2024 was a master class in creative problem-solving—especially when it came to spatial design.

One challenge the VDA team had to overcome was the splitting up of the conference's trade show floor, aka the HUB, into two ballrooms. This arch tunnel—meant to evoke how the modular CrowdStrike platform operates—connected the two sides. 'It was probably the most photographed thing from the whole show,' Breen says. 'That was a super successful way of connecting the two halves of the HUB, and making CrowdStrike's platform the core focus of that connection.'

How These 13 Trade Show Booths Used Interactivity to Boost Engagement

Discover how brands like Reddit, Instacart, eBay, and Google have crafted memorable moments with immersive, interactive booth designs.

Cisco IMPACT 2022

Double Deckers: Latest Innovation in Trade Show Booth Design

Dive into revolutionary exhibit design that supercharges attendee engagement.

Dexterity Robotics' double-decker exhibit featured two demo stations and an elevated meeting space with a panoramic view of the action below.

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

How U.S. Event Planners Can Navigate Global Attendance Challenges

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

See How Fast Company Combined a Business Summit with a Black-Tie Gala

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

5 Tips for Producing Events in Real-World Locations

8 Things to Expect at IMEX America 2024

IMEX Group CEO Carina Bauer walks us through some of the best things to look forward to in Las Vegas.

Connect Marketplace 2024: 16 of Our Favorite Experiential Moments From Milwaukee

From drone shows to skateboarders to a living education stage, Connect's conference for the event industry leaned into the experiential.

Feeling the FOMO? Connect Marketplace is headed to Miami next year!

Here's What You Can't Miss at Connect Marketplace 2024

From a Harley-Davidson opening reception to an evening with Lil Jon, here's what attendees can expect this year.

Connect Marketplace 2024 takes place Aug. 27-29 in Milwaukee.

How the Streets of Los Angeles Became the Star at IPW's Opening Night

The opening reception for the U.S. Travel Association's IPW was a vibrant celebration of street art, cuisine, and music, offering thousands of global visitors a fresh perspective on the City of Angels.

Event producer Russell Harris noted that holding the event at the historic LA Coliseum—home of the 1984 Summer Olympics—was an intentional choice for the tourism board. “As we’re preparing to host the 2028 Olympics, it was so important to highlight a lot of different areas for this international audience,” he said.

15 Colorful Booth Designs From Natural Products Expo West 2024

From a revamped brand identity to bodega-inspired settings, this year’s trade show featured fun experiential spaces for attendees to explore.

DeeBee's Organics

Vegas, Baby! Here's What to Look Forward to at Connect Spring Marketplace 2024 in Sin City

From a planner gifting suite to a country-themed opening reception, here's what attendees can expect this year.

Last year, Connect Spring Marketplace brought attendees to Drai's Nightclub for a fun-filled, only-in-Vegas reception.

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