15 Attention-Grabbing Booths From Natural Products Expo West 2025

From plenty of product launches to a giant inflatable butt, this year’s trade show featured eye-catching showcases from new and established brands in the consumer packaged goods space.

Michele Laufik

March 12, 2025

Known for its mac and cheese and pasta, the food brand showcased its entire product line at the trade show, including samples of three new flavors that will be available in early April. The booth featured bright, fun colors similar to its packaging.Photo: Courtesy of GOODLESANAHEIM, CALIF.—This year's Natural Products Expo West by Informa Markets (BizBash’s parent company) was held at the Anaheim Convention Center March 4-7.

More than 60,000 industry professionals gathered to learn about established companies as well as up-and-coming brands and attend education sessions that addressed the consumer packaged goods industry's pain points and topics like organic and regenerative agriculture.

This year's event also featured an adjusted show schedule that was designed to increase ROI for exhibitors, reduce crowding, allow space for more buyer-only hours, and simplify the product discovery journey.

"We are continuously introducing and testing new ideas to improve the attendee experience at our trade shows and conferences," said Danica Cullins, executive vice president of health and nutrition at Informa Markets North America, in a statement.

"Following Expo West 2024, we sent out surveys to gauge visitor sentiment and identify areas of improvement," she continued. "Fresh off the success of the inaugural Newtopia Now event in August, we are launching initiatives that further elevate our events and continue to offer tangible benefits for our visitors."

Keep scrolling to see a sampling of trade show booths from Natural Products Expo West 2025...

Mary’s Gone Crackers

Designed and produced by Sktch Events, the Mary’s Gone Crackers booth featured a custom-built conveyor belt where attendees could sample four cracker pairings.

Photo: Vivo Visuals

A built-in peg board was used for product and bag display.

Photo: Vivo Visuals

The booth included a fully functional kitchen with a fridge, a sink, storage, and access to the conveyor belt.

Photo: Vivo Visuals

DUDE Wipes

CNC teamed up with DUDE Wipes to host a cheeky experience that aimed to increase brand awareness.

Photo: Courtesy of CNC

Attendees were invited to visit the "DUDE Wipes Dump Club" booth featuring a giant inflatable butt, a "mini pooper" (aka a Mini Cooper), and a bathroom stall with free giveaways.

Photo: Courtesy of CNC

Dr. Bronner’s

At the expo, the soap brand showcased updates to the product labels on its liquid and bar soaps, which are now made with Regenerative Organic Certified oils, and highlighted its participation in the Environmental Working Group’s EWG Verified program. The company also co-hosted an industry happy hour to celebrate the launch of Purpose Pledge, a new ethical business effort and community.

Photo: Courtesy of Dr. Bronner’s

Dr. Bronner’s updated the product labels for its Pure-Castile liquid and bar soaps, which were on display. The new Magic Soap labels improve legibility and offer guidance on product usage.

Photo: Courtesy of Dr. Bronner’s

Bloom Nutrition

Bloom Nutrition announced its better-for-you soda called Bloom Pop. It will come in five flavors, including Shirley Temple, Raspberry Lemon, and Orange, and is set to be on shelves around Labor Day in Walmart and other major retailers nationwide. The booth was produced by Good Time Creative.

Photo: Courtesy of Bloom Nutrition

Attendees had the chance to sample the new drink while exploring the brand’s full lineup of health and wellness products, including the bestselling Greens & Superfoods Powder, Daily Colostrum & Collagen Powder, Sparkling Energy Drinks, and more.

Photo: Courtesy of Bloom Nutrition

GOODLES

Photo: Courtesy of GOODLES

Cravings by Chrissy Teigen

Produced by Good Time Creative, the Cravings by Chrissy Teigen space featured a market-inspired design. Attendees could visit a cafe-style sampling counter to try freshly baked samples, while a product wall on the opposite side showcased the colorful packaging of the entire line, along with a preview of what’s coming soon. Playful details, like a mini shopping cart filled with product and a stand featuring custom-designed grocery bags for giveaways, added to the experience.

Photo: Courtesy of Good Time Creative

OceanBlue

GDX Studios partnered with supplement company OceanBlue to create an expanded 10-by-25-foot booth that featured a photo booth, vibrant pops of color, a striking lightbox display, and a backlit dimensional logo at the center.

Photo: Courtesy of GDX Studios

Icelandic Glacial

The front of Icelandic Glacial's booth, which was produced by Good Time Creative, featured a layered design to resemble a mountainous landscape. There was also a large illuminated Icelandic Glacial bottle and a TV screen showcasing the brand’s story.

Photo: Courtesy of Good Time Creative

Organic Valley

Organic Valley’s booth featured organic farmers, a tractor, a living wall, and samples of the brand’s latest products, including organic oat creamers and organic cheeses.

Photo: Courtesy of Organic Valley

Highlighting the brand’s commitment to organic farming, the display allowed attendees the chance to engage with farmers and discover where food comes from.

Photo: Courtesy of Organic Valley

Aloha

Plant-based protein brand Aloha was on site with a colorful booth produced by Good Time Creative. The displays were color-blocked to highlight each flavor, with product information incorporated throughout the booth.

Photo: Courtesy of Good Time Creative

Impossible Foods

The plant-based food company introduced Impossible Steak Bites, its first plant-based steak product, at its booth, which was produced by Yes Creative Co. At the expo, the brand served up 20,000-plus samples of steak bites, breakfast sausage sandwiches, hot dogs, sliders, and nuggets.

Photo: Courtesy of Peter McGuinness/LinkedIn

Olli Salumeria

At the expo, California-based charcuterie brand Olli Salumeria released a preservative-free salami, with master salumiere Enrico Porrino on hand slicing the meat.

Photo: Courtesy of Olli Salumeria

Chomps

Chomps' outdoor activation, produced by Good Time Creative, allowed attendees to win prizes via a ring toss game. Inside, the brand's booth included the BBQ Smoky House, spotlighting its new grass-fed beef stick. Visitors could sample products and engage in activations, including a prize giveaway featuring limited-edition Chomps pins and a bonus Chomp-ians hat.

Photo: Courtesy of Good Time Creative

Pasturebird

Pasturebird offered samples of its pasture-raised chicken prepared by Long Beach, Calif.-based restaurant Noble Rotisserie. The brand’s chickens are rotated to fresh pasture every day thanks to the world’s first solar-powered, self-driving, floorless chicken coop. Pasturebird brought a glimpse of its farms to Expo West by displaying a video within a mini version of its Automated Range Coop (ARC).

Photo: Courtesy of Pasturebird

Minor Figures

Minor Figures unveiled two product innovations—Oat Lattes and Hyper Oat, a flavored oat beverage. Throughout the event, attendees had the chance to sample a variety of products, including lattes made with the full Barista Oat range and a morning cereal bar. The brand also highlighted its Barista Chai Concentrate and Barista Oat Organic, the first organic barista-grade oat milk on the market.

Photo: Courtesy of Minor Figures