In honor of its 100th anniversary, Delta Air Lines delivered the first CES keynote to be hosted at the Sphere. The larger-than-life keynote address was delivered by CEO Ed Bastian.Photo: Courtesy of Delta
LAS VEGAS—The Consumer Technology Association's CES is undoubtedly the world's most influential technology show—and is quickly becoming one of the world's most influential trade shows in general. This year's event was no exception, hosting more than 141,000 attendees (40% of whom were international), 4,500 exhibitors, 6,000 members of the media, and 12,000 speakers spread across 300 conference sessions.
The 2025 event took over a whopping 12 Las Vegas venues from Jan. 7-10, spanning more than 2.5 million net square feet of exhibit space set up throughout the Las Vegas Convention Center and surrounding hotels. Emerging themes this year centered on artificial intelligence, of course, with countless exhibitors and programming moments showcasing how the tech can improve lives worldwide. Other trends centered on digital health solutions, sustainability and energy transition, mobility solutions like self-driving cars, and more. New this year was the CES Creator Space, presented by Sony, which gathered storytellers to network, create content, and relax in between visiting exhibitors.
So, when you're competing with thousands of other cutting-edge exhibitors, how do you stand out? Brands like Delta Air Lines, Bose, Pinterest, Abbott, Panasonic, LG, and Amazon Ring leaned into sleek, immersive booths, exhibitions, and suites, drawing attention with hands-on product showcases, thoughtful meeting spaces, unique photo ops, and much more. Scroll down to see how more than 20 top brands activated during the jam-packed week.







Bose partnered with experiential agency Mirrored Media to turn T-Mobile Arena into a sleek, branded space. More than 17,000 square feet of subfloor and carpet were laid down to transform the T-Mobile ice rink into the Bose demo floor, while 13,000 square feet of printed walls created a fully branded, immersive experience with dedicated spaces for vehicle demos, hi-fi listening lounges, bars, presentations, meeting rooms, and product displays.





The activation also featured an interactive Collage Studio, where guests could try Pinterest’s new collaging feature that lets you cut, combine, and layer your favorite images into interactive Pins.







Czarnowski Collective worked hand-in-hand with Kubota to create a digitally immersive "Smart Innovation For You" experience showcasing advances in autonomy, electrification, data, and AI.

Visually, the booth shifted from day to night scenes to spotlight the main attraction, which was Kubota’s KATR, the Best of Innovation award winner in the CES 2025 program.



Hisense also showcased its latest products, including laser TVs, gaming systems, and appliances, with experts presenting the key highlights of each division through live product demos onstage throughout the week.
































