Hosts: Brandt Krueger and David Adler
Guest: Nancy Drapeau
Curious about the latest data behind the modern trade show? In this episode, BizBash C.E.O. David Adler sits down with Nancy Drapeau, the research director of the Center for Exhibition Research (CEIR). Nancy walks David through the latest science on trade shows and the anticipated uptick in millennial’s interest in these temporary market places. The two discuss developing “FOMO” through casual trade shows, what actually motivates the return attendee, how to curate serendipitous interactions, the ideal post-event survey, and more. Don’t miss this data-packed conversation full of must-do’s for all events.
Sponsored by Hargrove and World Resorts Casino New York
Download or subscribe to the show at bizbash.com/gathergeeks. Running time 32:40
Show Notes
In This Episode:
- Roundtable Discussion [02:29]: attendee retention; curating serendipitous interaction; pre-event incentives that work; data behind successful post-event surveys
Further Reading:
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BizBash’s coverage of meetings and trade shows
bizbash.com/meetings
