Host: Cliff Rigano
Guest: Michael Kauffman
Cocktail Hour is BizBash’s brand-new, six-episode podcast series that dives deep into the world of experiential events, hosted by Cliff Rigano—the executive creative director for music and audio agency PM Group, and former creative director and head of culture, content, and experiential marketing for Mast-Jägermeister U.S. Grab a drink, and listen up!
This week, host Cliff Rigano is switching it up and going sans alcohol with his drink of choice, a watermelon agua fresca. He's not the only one skipping beverages with ABV: Brands have begun in earnest to cater to the alcohol-free lifestyle. There are even sober bars popping up, with the mission to create a safe, comfortable space for like-minded individuals to meet up and share a similar experience. And bars and booze aren't the only thing disrupting the status quo.
This is exactly the kind of thing that this episode's guest, Michael Kauffman, praises in his role as executive director of Clio Music and Clio Cannabis, both programs of the Clio Awards (otherwise known as the "Oscars of advertising"). Clio Music honors creativity in advertising and marketing for artist promotion and brand collaborations, as well as music in ads, trailers, film, and video. Clio Cannabis, launched in 2019, celebrates the creative work and creators at the forefront of cannabis marketing. In his interview, Kauffman covers the history of the longstanding Clio Awards, how criteria for judging submissions has changed, live event trends he'd bet on, the challenges of marketing cannabis, wow-worthy campaigns he's seen over the years, and more. This one's chock full of marketing inspiration. Cheers!
Running time: 1:09:26
Also referenced in this episode:
Insider Intelligence's Gaming Devices & Video Game Content Viewership Trends
Deloitte's Digital Media Trends